After a long, cold swim, Google Glass has made it across the pond.
Google has just released Glass in the United Kingdom, the first region outside of the U.S. where Glass is now available.
The kit will cost £1,000, or about $1,700. Potential customers can try it at a demo event in London on June 27 and June 28.
While the U.K.’s Department of Transport was previously concerned that Glass could distract drivers, Google has apparently been in talks with the agency prior to its launch in the U.K., according to a BBC News report. It’s looking into ways for Glass to be safely used on the road, possibly by limiting the information displayed while driving.
The government has spoken with Google about how existing laws apply to use of Google Glass while driving, a government spokesman told the BBC.
Interestingly, Glass’s promotional video for the U.K. [embedded below] shows someone using Glass while riding a bike, possibly hinting that it bicyclists may be able permitted to use it.
While purchasing Glass was on an invite-only basis for a long time, Google held a one-day sale open to anyone in the U.S. in April, and it finally opened it up to everyone in the U.S. permanently a month later.
Also, yesterday Google launched a collection of Glass sunglasses, courtesy of fashion designer Diane Von Furstenberg.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major glob... read more »
Powered by VBProfiles
Our upcoming GrowthBeat event — August 5-6 in San Francisco — is exploring the data, apps, and science of successful marketing. Get the scoop here, and grab your tickets before they're gone!