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Microsoft to MacBook Air owners: We’ll pay you $650 to switch to a Surface Pro 3

Image Credit: Devindra Hardawar/VentureBeat
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Microsoft is moving beyond marketing and good product design to generate sales: It’s now buying itself marketshare with its new promotion geared to MacBook Air owners.

The Windows publisher is giving customers up to $650 in Microsoft store credit if they trade in their Macbook Air laptops (select models) for a Surface Pro 3 between now and July 31.

The Surface Pro 3 goes for $800 and up, so that could be a pretty sweet deal — if you don’t mind giving up your Macbook Air.

The Surface Pro 3 hit the market in the U.S. and Canada last Friday, and while it’s a tablet, it’s going after the laptop market, as we previously reported. Microsoft has wanted to make its Surface tablets “laptop killers” since the beginning, but the line’s smaller size handicapped it until the 12-inch Surface Pro 3 arrived.

This move is also likely in fear of the tablet becoming another Surface RT disaster. During its fourth quarter earnings call in July, Microsoft revealed that it was taking a $900 million charge on its Surface RT tablet inventory. A week prior to the earnings call, the company dropped the Surface RT’s price by $150 in an attempt to sell more of the devices.

The Surface Pro 3 has generally been received well (our own Devindra Hardawar reviewed it and gave it overall good marks). However, Microsoft has struggled to hook consumers into buying Microsoft tablets and the idea of switching operating systems (I, for one, can’t be talked into leaving my Mac), so this aggressive tactic so early one could be a good preventative measure.

As we pointed out, the keyboard isn’t even included with the tablet — an obvious mark against a product that should replace your keyboard-equipped laptop.

The offer is only available in brick-and-mortar Microsoft stores, and a purchase of a Surface Pro 3 is required to receive the credit.

More about the companies and people from this article:

Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through ... read more »

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123 comments
Jeffrey Lee Brandt
Jeffrey Lee Brandt

Apple used to nearly pay schools to use their machine in the 80-90's, why do you think all the kids want macs. Well I have one also

Teodor Daniel
Teodor Daniel

Aaaand it's over :) 

It's a matter of time before Apple is sidelined by Microsoft yet again, heh.

Their products seem to be stuck a few years back design-wise, and well, the software is clunky, slow and it looks pretty ugly.

Yosemite looks like a glorified web-app to be honest. They took the flat design way too far. 

Byron Anthony Pol
Byron Anthony Pol

Surface is a waste of money bought one and took right back the next day Microsoft is slowly going to die off and fade away sorry

Gautier Vlt
Gautier Vlt

I just wait the day a Microsoft tablet will start an Adobe suite software in lses than 30 sec. OSX can.

Markus Aurelius Harunicus
Markus Aurelius Harunicus

Or Microsoft believes so strongly their new laptop is better they're willing to buy your old crappy mac laptop off of you. Either way, it's a great sales/marketing tactic at work and no doubt, Microsoft will be well rewarded in the months ahead.

Kevin Lee
Kevin Lee

Macbook Air has some scrap metal value as the aluminum is worth something, or should I say, that's what the Air is worth according to my dictionary. Sorry Apple lovers, I'm an Apple hater :)

Odin Jensen
Odin Jensen

They must have vejen smoking the bong in the sales departement... Again ;)

Rogerio Eisenhut
Rogerio Eisenhut

I would pay more than $650 to never have to use Windows again.

Antoine Soul
Antoine Soul

Ahahah so much haters without nothing that a crapfilled mouth!

Matty Johnson
Matty Johnson

Lol @ Microsoft they couldn't give me one for free to use their buggy crap.

Nam Ngo
Nam Ngo

Chi Hoang would you?

Joe McCormack
Joe McCormack

I was thinking of buying a new MacBook Air. If anyone wants to buy a MS surface for $50 then I just got $700 towards it. Nice one MS.

Terry Stanfield
Terry Stanfield

Remember what Steve Jobs said in that interview. Microsoft has no taste. This proves it once again. I like my Windows 7 but I like my Mac much much better.

Richard Hall
Richard Hall

hahaha apple is kicking competition ass without paying people. Thanks for playing fair microsoft!

Steven Brewis
Steven Brewis

Tough nut to crack, tough crowd, but if MS can manage to break through the non-fanboys they might just be on to something. I still don't see how an Air can ever come close to this beast.

Miriam Lottner
Miriam Lottner

Here is a crazy idea. How about offering the same thing to the SAD customers who bought lousy, defective and poorly designed Surface Pro 2s? Your worst customer is a dissatisfied customer. My Surface Pro 2 is such a lousy example of engineering failure, I tell every person I see not to ever think about buying a SURFACE. If you want to change public perception, don't go after Apple lovers, but rather go after former MS addicts you burned.  

Kavit Sumud
Kavit Sumud

Um, the Surface was the worst computer I've ever used. Never have I wanted to burn a computer more. The internet explorer browser (which you were forced to use) made me want to kill myself.  It's constantly refreshing tabs ruined everything I was loading and crashed so often. Plus, it rarely had any apps you could download on their operating system. Plus, the keyboard was generally a piece of sh*t and wasn't the most responsive. Yeah, I hated it that much.

Gerard McGarry
Gerard McGarry

[Insert comment about prying my MacBook from my cold, dead hands.]

Jean-Jacques Paravisini
Jean-Jacques Paravisini

Give up my Macbook Pro for this? Not even if Microsoft sent me one for free. But for those who are into the Surface, hope they finally got better with this 3.0 version.

Max Jacobi
Max Jacobi

Remember what Steve Jobs said in that interview. Jacks of all trades are not good enough in any particular area. We are not information providers so that's why we use google maps. I think we all know what maps are installed on all i-devices by default now.