Mobile

AndroidOne is Google's new mobile platform for India and beyond

Android One logo Google I/O 2014
Image Credit: Mark Sullivan/VentureBeat

SAN FRANCISCO — It’s time to get even more people using Android smartphones, Google believes. And it has a plan.

At its Google I/O developer conference today, Google senior vice president Sundar Pichai announced a set of hardware reference platforms called AndroidOne. It’s meant to help phone manufacturers create less-expensive Android phones for sale in markets where $400 to $600 for a handset is out of reach for most people.

The resulting devices could feature a 4.5-inch screen, an FM radio, dual SIM, and an SD card — and they’ll hit the market for under $100, Pichai said.

The first stop for the new hardware? India, Pichai said.

The move could add to Android’s already large user base, which has now passed the 1 billion active user mark.

“We are working with many partners,” Pichai said, including Micromax and Karbonn, brands that are not well-known in the U.S. but which have significant market share in India.


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