NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
Slingshot, Facebook’s second attempt to clone Snapchat, is now available worldwide — but the app’s already sliding down the App Store charts in the U.S.
After accidentally revealing Slingshot on June 9, and then formally lunching the app on June 17, it appears that Facebook’s ephemeral messaging service is neither a flop nor a splash. Singshot follows Facebook’s first ephemeral messaging app attempt, Poke, which was killed off in May.
Facebook’s Slingshot, backed by all that social networking might, is lagging behind Yo, a significantly less functional app that began as an April Fools’ Day joke. For fun, let’s compare the two, with data provided by app tracking site App Annie. Here’s Facebook’s Slingshot, which topped the charts at #46 overall in the U.S., and currently sits at the #32 spot among top photo and video apps.
Next, here’s Yo, which topped the charts at #4 overall in the U.S., and current sits at the #4 spot among the top social networking apps.
As a bonus, here’s Snapchat, which currently sits at the #10 spot overall in the U.S.:
Of course, Yo’s success is as confusing as it is temporary. But it’s quite amusing to see Facebook, a social networking behemoth, lag far behind a joke app released over a similar time period.
But most importantly, even on launch Facebook’s Slingshot didn’t manage to draw attention away from Snapchat. For Facebook, it looks like Slingshot is strike two.
Facebook is the world’s largest social network, with over 1.15 billion monthly active users.
Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 w... read more »
Powered by VBProfiles
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.