Mobile

Apple slashes iPod touch prices, launches new 16GB model (updated)

Image Credit: Apple
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Update July 1: Apple is now launching the device internationallyUpdate 8:30 a.m. ET: Apple officially launched the new 16GB device and cut prices across the entire line, confirming earlier rumors. Details here.

Rumor has it that Apple will launch a new iPod touch model next week — a 16GB $200 device with back- and front-facing cameras.

According to MacRumors and French Apple news site iGeneration, the new device may replace Apple’s current cheapest iPod touch, a $230 device with a single, FaceTime-branded camera. As the line currently stands, Apple’s cheapest iPod touch device does not compare to the company’s $300+ offerings, which tout a 5MP “iSight” camera and more storage, among other features.

This rumored upgrade falls in line with Apple’s recent commitment to price-sensitive markets, as 9to5Mac notes. The lower price could help Apple further solidify itself against competing, low-end MP3 players. It’s noteworthy, however, that Apple has seen declining iPod sales for quite a while now.

Via MacRumors.

More about the companies and people from this article:

Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »

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6 comments
Douglas Keith
Douglas Keith

I think this device might be of some companion use to the coming Apple wearable device with updated Bluetooth and maybe an M7 coprocessor.  One can only hope there's more to it than meets the eye.