Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Update July 1: Apple is now launching the device internationally. Update 8:30 a.m. ET: Apple officially launched the new 16GB device and cut prices across the entire line, confirming earlier rumors. Details here.
Rumor has it that Apple will launch a new iPod touch model next week — a 16GB $200 device with back- and front-facing cameras.
According to MacRumors and French Apple news site iGeneration, the new device may replace Apple’s current cheapest iPod touch, a $230 device with a single, FaceTime-branded camera. As the line currently stands, Apple’s cheapest iPod touch device does not compare to the company’s $300+ offerings, which tout a 5MP “iSight” camera and more storage, among other features.
This rumored upgrade falls in line with Apple’s recent commitment to price-sensitive markets, as 9to5Mac notes. The lower price could help Apple further solidify itself against competing, low-end MP3 players. It’s noteworthy, however, that Apple has seen declining iPod sales for quite a while now.
Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »
Powered by VBProfiles
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results