Cloud

Meet Sher.ly, the ambitious ‘cloud’ startup that plans to destroy sync

Above: Sher.ly cofounders Marek Ciesla (left) and Blazej Marciniak.

Image Credit: Beata Majka / Zentrala.pl

With two cofounders, three developers, and less than $1 million in seed funding, Sher.ly intends to bypass one of the most frustrating, ubiquitous parts of cloud storage: syncing.

To accomplish that goal, Sher.ly has abandoned the cloud altogether.

It sounds backwards for a “cloud” startup, but Sher.ly is not just local storage, explained Sher.ly chief Blazej Marciniak. The startup makes software that links devices together, enabling access to all of your files from any connected device without actually moving your data anywhere.

“Syncing sucks,” said Marciniak in a conversation with VentureBeat. “90% of sync data is a waste of traffic and bandwidth, because you move around data you don’t really need … so we came up with a better idea.

“We essentially want to separate data from infrastructure, because people don’t care about hardware, people care about files,” Marciniak told VentureBeat.

Sher.ly calls its core tech “gateless VPN,” as the devices talk to each other, not a central server. In that way, Sher.ly resembles peer-to-peer file-sharing services like BitTorrent Sync — but, of course, there’s no syncing involved. Sher.ly also characterizes its auditing, reporting, and access management controls as first-class.

Sher.ly's user interface.

Above: Sher.ly’s user interface.

Image Credit: Sher.ly

While Sher.ly works for individuals, the startup is courting the enterprise market. But at least one bigger player is skeptical of Sher.ly’s chances to strike major deals.

“This may be great for personal use or for the 5 to 25 seat type companies, but would never make its way into an enterprise-type deployment,” Vineet Jain, CEO of cloud storage company Egnyte, told VentureBeat. “I say ‘never’ loosely, but it is highly unlikely.

“I see this as somewhat of an Apple product-type answer to the more complex [network-attached storage] devices that already exist on the market right now,” said Jain.

Sher.ly is currently running a Kickstarter campaign for the “Sherlybox,” a network-attached storage device that works with Sher.ly’s software. But the software also works for Mac and PC, with Linux support coming in a few weeks, and mobile support after that. Marciniak emphasized that the Sherlybox is a cool product, but the company’s primary focus is its software, which it’s currently beta-testing with around 2,000 users. The company expects to make the Sher.ly software generally available this fall.

“My goal is to introduce better and faster way to handle data,” said Marciniak. “I believe it is within our reach.”

Sher.ly, which raised $550,000 from a seed-stage investment firm in Poland, will soon discover if that vision appeals to Silicon Valley’s financiers. Marciniak is currently traveling around the Valley seeking American backers.

14 comments
Blazej Marciniak
Blazej Marciniak

It's actually "SHare, sEcuRe, easiLY", but we like "Shirley" too! ;)

A Abell
A Abell

Not convinced yet. Waiting to see on this one.....

Alex Barreto
Alex Barreto

Congratulations Marek and Blazej on going beta! :) Folks, keep your eye on Sher.ly - they're going places.

William Araki
William Araki

I would be more impressed if they destroyed Nsync

Nam Ngo
Nam Ngo

Just fyi, Dropbox does delta syncing.

Jack Watt
Jack Watt

The people in your business don't want to depend on the other members of your business. The only advantageous solutions reduce fail points not increase them. This is taking strain off your back end and placing it on your users. You might save on bandwidth and cpu cycles but you are gaining technical debt.

Tony Reynolds
Tony Reynolds

@VentureBeat, wait wait WAIT ... didn't you *just* post something about dumb startup names?! All I can think of when seeing this is the late great Leslie Nielsen quote: "I am serious ... and don't call me Shirley."

Klancy Kennedy
Klancy Kennedy

Agreed, typical synch operations aren't intelligent enough to do more than examine if a file has become different, and then replace the entire thing instead of just replacing the parts that actually changed. Obviously, there's some technical challenges behind an intelligent synch, but it's not exactly rocket science, so there's no reason that our cloud services can't be coded to be more intelligent. Do the job right.

Nosha Monteiro da Cunha
Nosha Monteiro da Cunha

"Destroy sync" is a too big of a statement, but sher.ly does present what appears to be a great service. Looking forward to.

Nitin Bansal
Nitin Bansal

It's not at all a big deal... Data still has to go through server if you connected by mobile network / Internet