Google finally shuts down its first social network, Orkut

Image Credit: Google
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Today Google announced the demise of its “first foray into social networking,” Orkut.

In a blog post, the firm shared today that Orkut will shut down on September 30. Users will not be allowed to create new Orkut accounts starting today, and Google will offer existing users the ability to export their data until September 2016.

According to Google engineer Paulo Golgher:

Ten years ago, Orkut was Google’s first foray into social networking. Built as a “20 percent” project, Orkut communities started conversations, and forged connections, that had never existed before. Orkut helped shape life online before people really knew what “social networking” was …

It’s been a great 10 years, and we apologize to those still actively using the service. We hope people will find other online communities to spark more conversations and build even more connections for the next decade and beyond.

Although Orkut never took off in the U.S., the social network was once one of the most popular sites in Brazil. It took Facebook until January 2012 to outgrow Orkut in Brazil.

With Orkut out of the picture, Golgher shares that Google plans to focus its “energy and resources” on YouTube, Blogger, and Google+.


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29 comments
Stacie Ratliff
Stacie Ratliff

Orkut used to be all the rage in Brazil. I guess a company can never get too comfortable. Facebook: 1 Google: 0

Corey Snow
Corey Snow

Umm... it was a Brazilian Facebook... Google didn't start it.

Samar Sunkaria
Samar Sunkaria

How is this a victory for Facebook, google has google+!

Rohit Saxena
Rohit Saxena

it was only popular in India and Brazil, before FB came along

Ali Zee
Ali Zee

It was bound to happen.. It wouldn't make any sense they have a social network along with Google + . They were also not making any profit nor traction. It was a good run Orkut. Will miss you.

John Kramer
John Kramer

Too bad Google+ didn't catch on. Google provides a superior U/X.

John Kramer
John Kramer

Meh, Google cans stuff all the time. Orkut means nothing.

Steve Spatucci
Steve Spatucci

How can you shut down a service with such a great name?