We know about those two similarly named popular cloud-based file-sharing companies, Box and Dropbox. Well, it turns out IBM knows about them now, too.
Big Blue announced today a new service of its own for sharing files in an accessible, mobile-friendly interface. The Navigator on Cloud service runs on IBM’s SoftLayer cloud infrastructure and emphasizes security.
“Because IBM’s service is built on Enterprise Content Management (ECM) capabilities that have been proven in regulated environments, it delivers the ease of use associated with consumer oriented content management and file sharing applications without sacrificing security,” IBM said in a statement about the new service.
That language seems to simultaneously acknowledge the growth of services like Box and Dropbox and suggest that IBM has learned from the trend and is now ready to capitalize on it.
Now, hybrid storage — both in on-premises data centers and in the cloud — has its place. EMC has pursued that blend of capabilities following its Syncplicity acquisition, and Egnyte has been growing while going down a similar path.
Today’s move from IBM shows the legacy technology giant doing something more aligned with the needs of modern companies that are willing to store and sync documents out in the wild public cloud.
And it aligns with IBM’s strategy of looking to the cloud — as well as data and “systems of engagement for enterprises” — in order to register growth.
As the saying goes, nobody ever got fired for buying IBM. Surely the new Navigator on Cloud should appeal to some companies. But Box and Dropbox have been in a position to go public, and they will likely continue to add customers in the years to come. IBM will just have to put up with those providers, and remain open to taking cues from them.