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Songza has confirmed that Google has acquired the streaming-music startup, according to an emailed statement to VentureBeat.
Songza creates music mixes based on a variety of themes and factors, such as your mood or the local weather forecast. The mixes come from a combination of algorithms and human curation — making it similar to the recent Apple purchase, Beats Music. Rumors of acquisition talks with Google appeared last month, with the price set at $15 million.
For now, Songza founder Elias Roman said no immediate changes are planned for the streaming service. However, Songza’s technology could be useful to Google, which has both its Google Play All Access music service and the forthcoming YouTube music service.
Full statement from Songza below:
I’m thrilled to share some news that wouldn’t have been possible without the help you’ve given us over the years in telling the Songza story: Songza is joining Google!
We can’t think of a more inspiring company to be part of in our quest to provide the perfect soundtrack for our users.
No immediate changes to Songza are planned, other than making it faster, smarter, and even more fun to use.