Vine introduces loop counts to highlight popular videos

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Vine, the popular six-second video sharing website, has announced that users will now be able to view loop counts.

This means that Vine users who have uploaded videos will now have the ability to see how many times their clips have been looped (a.k.a. viewed) by others on the social network. Vine stated on its blog that this will be a quick way for people to see how popular their videos are once they have been uploaded onto the app. The loop count will be up-to-the-second, meaning individuals can gain an accurate depiction of how many people are watching their videos in real time.

In addition to releasing this feature, Vine will be remodeling its Activity feed, organizing according to when posts were released. This will ideally help users determine which content is newest as soon as they log into the app.

Currently, Vine is rolling out the loop count feature on iOS and Android devices. There is no word yet on whether it will be unveiled for Windows Phone users. Vine revealed that it has been tracking loops since April 3 of this year.


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.
0 comments