Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
While the majority of people may be happy with the plethora of options available when it comes to streaming music, Samsung would like to remind you about its own service, Milk Music.
Case in point, Samsung is debuting a new TV commercial today to help promote Milk. And as you can see from the video embedded below, it contains a handful of popular music artists performing their songs, including Childish Gambino (a.k.a. Donald Glover) in his underwear, Chromeo, John Legend, Iggy Azalea, Cold War Kids, Lady Antebellum, and Little Dragon. The commercial itself probably cost a boatload of money to produce, as is customary for Samsung.
Powered by Slacker Radio, Milk is a music service that focuses on digital smart radio stations, rather than an on-demand library of music as offered by Rdio, Beats Music, Google Play All Access, and Spotify. The service provides access to 200 stations and 13 million songs, and is free to consumers that own a Samsung Galaxy device. The service is ad-supported, but Samsung is keeping Milk free of ads for the time being.
Check out the video below for a closer look.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results.