Bigger is better in terms of smartphones in the U.K., according to a new study by Context, a phone shipment tracking company.

Research now shows that nearly one-quarter of phone shipments in the U.K. during the first quarter of 2014 were for smartphones that had a screen larger than 4.9 inches, according to The Guardian. In the first quarter of 2013, shipments for large phones were only at 7 percent.

The Apple iPhone, which has a screen measuring less than 4.2 inches, is not included in this group. Small screen shipments made up 62 percent of the market in the first quarter of 2013. This number dropped to 48 percent in the first quarter of this year.

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But what is all the fuss about when it comes to screen sizes? Do large screens really provide more advantages to users?

One of the key benefits of a large smartphone screen is a better experience using gaming apps. Wide screens that have crisp, clean definition also make smartphones ideal for watching online videos, television, and movies.

As rumors continue to swirl about what the Apple iPhone 6 may look like, some sources claim it is bound to have a larger screen. Significant data shows there is no growth left in the four-inch phone sector for devices that cost more than $300, according to 9to5Mac.

However, not everyone is sold on the idea that bigger is better. Samsung, which just released its Galaxy S5, is anticipating a preference for smaller phones with the development of a petite model. Samsung has confirmed that it will be selling a smaller (4.5 inch display) version of its Galaxy S5 that includes fingerprint recognition and a heart rate monitor, according to PC Advisor.

Perhaps there is room in the market for both large and small options.