Media

Yahoo cleans house, gets rid of unpopular products

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Today, Yahoo announced it’s killing off a series of products — an extension of some cleaning it did last year.

Many of the features will be incorporated into Yahoo’s other offerings. For example, Yahoo will close smart email service Xobni today, but many of its signature smart functions like auto-suggest, which suggests the group of people you’d like to send an email to, and people-centric search (the ability to toggle between sent and received emails of the people you search) will me nestled into Yahoo Mail. Yahoo purchased Xobni a year ago and alluded to closing the service in an FAQ.

Other products getting the ax include the obscure Newlook, a virtual makeover tool; Research Reports, a function on Yahoo Finance that generates reports; Bookmarks.yahoo, a bookmarking tool that will be folded into Yahoo’s Toolbar; Yahoo People Search, a feature that will become a part of Yahoo’s regular search function; Yahoo Voices and Contributors Network, which allowed people to contribute content to Yahoo’s sites; and Yahoo Shine, which will manifest in Yahoo’s many digital magazines. Yahoo will also be discontinuing its Toolbar for Chrome and instead will offer Yahoo Extension for Chrome.

Since Marissa Mayer came to power at Yahoo, the company has been on a buying and deal-signing spree. In the last week alone the company has clinched two deals for Yahoo Screen, one with HBO and one that gave the company a sixth season of NBC’s cancelled show Community. It doesn’t appear to be slowing down anytime soon.

In that same vein, the company says it will continue to focus on developing its video, digital magazine, search, and communication functions.

More about the companies and people from this article:

Yahoo! is the premier digital media company. Founded in 1994 by Stanford PhD candidates David Filo and Jerry Yang as a way for them to keep track of their personal interests on the Internet, Yahoo! has grown into a company that hel... read more »

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24 comments
Rich Kneece
Rich Kneece

Kou's diatribe made my head hurt a little, but he makes some great points. There's a lot of anger towards Yahoo for some reason, but people forget they have a lotb of assets (both financial and IP). Yahoo Finance is still the de facto leader in finance content, Yahoo Sports is always in the top 2 of sports content destinations. You have Flickr. And they have a ton of IP. Their job now is to not screw up the cash windfall they're about to get with the Alibaba IPO, use that IP wisely, and try to fix the bleeding they went through the past couple of years losing key talent. We'll see if they can do that. But they're far from dead and are still a powerhouse...for the time being.

Chris Jones
Chris Jones

Can I have a bulleted list? The words...

Neil Jackson
Neil Jackson

To the person who mentioned 'generation x'. Categorising someone based on their year of birth sounds way too much like astrology to me. Go back to reading your horoscopes and palm reading.

Brian Vent
Brian Vent

so the company shut down? This is news.

Joel Reyna
Joel Reyna

Yahoo itself is a popular product among the Generation X demographic who spend time looking for articles aimlessly.

Jesus Zamora
Jesus Zamora

With capabilities to help Yahoo company to strike back on business .

Matt Ganzak
Matt Ganzak

I thought this said "yahoo gets rid of unpopular people" now THAT would be an article worth reading. Perhaps the onion should pick up that story.

Chuck O'Neil Gerrish
Chuck O'Neil Gerrish

I think they should do competition based reality show with AOL, first team that builds a time machine back to 1994- wins.

Abhigyan Dwivedi
Abhigyan Dwivedi

We use at least 9 yahoo products in our team, I wonder why people get so repulsive when hearing YAHOO

Catherine Sanders Reach
Catherine Sanders Reach

I actually still use Yahoo Pipes to aggregate multiple RSS feeds into one and syndicate them. If anyone knows another tool to do this I am all ears, since I fear it's demise as well.

Thomas Gainard
Thomas Gainard

what i wonder is how the fuck yahoo still has any money left... but hey they're big in japan !

Roy Tahsin
Roy Tahsin

The smartest thing they did was get a stake in alibaba