Media

Now YouTube is calling out ISPs for crappy streaming video service

Image Credit: Twin Design/Shutterstock

YouTube has recently started notifying users that their Internet Service Provider could be the reason for awful video streaming playback.

The notifications, first reported by Quartz yesterday, pop up on videos that take an excessive amount of time to load or frequently stop mid-way through playback to buffer. Users are prompted to click a message that reads “Experiencing interruptions?,” and takes them to a separate page showing the current service quality of their ISP as well as other available ISPs in the area.

A YouTube spokesperson told Re/code that the new messages aren’t meant to shame ISPs, but rather educated YouTube users about why some videos take forever to load.

This isn’t the first time a big streaming video service has more or less gone after ISPs for crappy streaming performance.

Back in May, Netflix started displaying similar in-player video messages that pointed the finger at a user’s ISP whenever a video had trouble loading quickly or wasn’t able to display the highest quality stream. And while the service ended up yanking those messages the following month, it wasn’t before it grabbed the attention of the Federal Communications Commission.

 

More about the companies and people from this article:

YouTube, Inc. is a consumer media company for people to watch and share original videos through a Web experience. It allows people to upload, tag, and share personal video clips; browse original videos uploaded by community members; fi... read more »

Powered by VBProfiles


Screen Shot 2014-07-15 at 10.53.56 AMOur upcoming GrowthBeat event — August 5-6 in San Francisco — is exploring the data, apps, and science of successful marketing. Get the scoop here, and grab your tickets before they're gone!  
11 comments
Mark Dynamo Matsusaki
Mark Dynamo Matsusaki

so Uverse is firmly in the SD rating, and Im paying double what I could be for better !?!?

Cøltøn Høøke
Cøltøn Høøke

I'm pretty sure I've been getting these messages for well over 3 years on YouTube. Or longer actually.

Milstein Munakami
Milstein Munakami

You know what they even not fully implemented #NetNeutrality yet ;(

Mike Shelton
Mike Shelton

Net Neutrality would solve this but the idiots in Washington think that it's bad for the Internet to be "free".

Joao Barros
Joao Barros

it looks like google didnt do much yet with its Google Fiber. Now they plan on launching a couple of hundred low orbit satellites to cover wireless. I guess they may be trying to pick up momentum.

Scott Menor
Scott Menor

Yeah that's why I didn't name a specific one (I'm afraid we're in a situation where they're all bad and the best we can hope for is picking one that's slightly less awful).

Joao Barros
Joao Barros

ISP X will be in shape of balloon or kite. depending on your area.

Scott Menor
Scott Menor

I assume the ISPs would respond horribly but it'd be awesome if they started telling us things like «AT&T's U-Verse service is bad in your area.. try looking into ISP X because they have much better performance»

Joshua R. Simmons
Joshua R. Simmons

Cool. Maybe Netflix will reboot the practice, too. God forbid our ISPs be subject to scrutiny...