Business

YouTube’s revenue hit $3.5B in 2013, report says

Image Credit: Photo via jonsson/Flickr
NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

YouTube was profitable off $3.5 billion in revenue generated in 2013, according to a report from The Information.

Google owns YouTube, but the company has never specified the streaming service’s revenue figures within either its quarterly or annual earnings reports. The $3.5 billion figure is also anywhere from a tad to a lot lower than analysts predictions. For instance, eMarketer estimated that YouTube would generate $5.6 billion in ad revenue for 2013.

For perspective, Netflix — the only other streaming video service that can match YouTube in terms of usage (but not business models) — generated more than $4 billion in revenue last year. But YouTube also doesn’t generate all its money from premium content like Netflix, and that might be the biggest factor in the differences in revenue between YouTube and other video services (and/or media companies).

But according to The Information’s report YouTube also turned a profit, so perhaps the service isn’t in trouble but it’s certainly not making as much as it could. That could be part of why Google promoted  Susan Wojcicki to head up YouTube earlier this year, and why rumors are floating around that Google wants to acquire the highly active video livestreaming service Twitch for $1 billion.


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.
1 comments
Pablo Ginsberg
Pablo Ginsberg

That's a true godd@@@am company that created a true value for the world and it's profitable as hell. Compared to youtube, facebook it's a piece of php crap and helped the world to become more stupid, or as zukinberf would say 'helped to get our stupidity more connected'