Business

Apple makes a gay pride video and, of course, it's gorgeous

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Apple has put its famous design brain power toward making a gorgeous video in support of gay pride. Filmed over San Francisco’s city-wide pride weekend on June 28, the video shows thousands of Apple employees brandishing a re-imagined Apple logo with rainbow colors, while they march down Market St.

CEO Tim Cook tweeted a link to the video earlier today with the phrase “Inclusion inspires innovation.”

Cook appears to be alluding to a legal brief that Apple and other major tech companies sent to the Supreme Court last year, which said that marriage equality was essential to America’s economic competitiveness. Tech companies, the legal brief argued, “are competing domestically and internationally with companies inside and outside the United States in places where all couples, regardless of whether they are of the same sex, are afforded equal access to marriage.”

Users can follow Tim Cook on Twitter here.


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