Cloud

Amazon announces Zocalo, challenging Google Docs in the enterprise

Image Credit: Jordan Novet/VentureBeat

Amazon has a message for the Google Docs team: Step away from the enterprise.

The Seattle, Wash.-based tech giant today announced Amazon Zocalo, a document storage and collaboration service for the enterprise. As you might expect for a Google Docs competitor, Zocalo enables users to store documents, sync them across devices, follow audit trails, and more. Folks can also offer coworkers feedback on content, affixing comments to specific areas of a shared PDF or webpage, for example.

Amazon chief technology officer Werner Vogels emphasized Zocalo’s ability to integrate into existing corporate networks.

“This is a true enterprise application, and as such, it integrates with the enterprise services you actually have,” he said onstage at Amazon’s AWS 2014 Summit in New York this morning.

That’s convenient for end users, who can log in with their existing corporate credentials, said AWS product manager Paul Duffy. It’s also a boon for enterprise IT departments, who can ensure only authorized users have access to the service, he said.

Amazon is positioning Zocalo as a good choice for the security-conscious enterprise (in other words, most large companies). With its extensive database footprint, Amazon can offer Zocalo customers geographic choice in where they want to store their data, Vogels said. (Right now, however, Amazon’s website indicates that Zocalo is only available via the company’s U.S. and Ireland data centers). It stores everything in Amazon S3, its cloud-based storage service, and encrypts all data both in transit and at rest, according to Vogels.

The service also includes some offline functionality. Specially designated files will download to a local device, like an iPad, enabling folks to access and edit them offline. When that device reconnects, the revised content will automatically upload.

Zocalo brings Amazon into closer competition with companies like Box, Dropbox, and Huddle, which each offer their own flavors of cloud storage and collaboration.

Amazon says Zocalo works on “any device,” including laptops, iPads, and Android tablets. The service costs $5 per user per month for 200GB of online storage. Customers using Amazon WorkSpaces, Amazon Web Services’ cloud-based desktop, get 50GB of free storage on Zocalo or can pay $2 per user per month for the full 200GB. Zocalo is available today in limited preview.

Comments on a file stored in Amazon Zocalo.

Above: Comments on a file stored in Amazon Zocalo.

Image Credit: Amazon

VentureBeat’s Ruth Reader contributed reporting to this article.

More information:

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where cu... read more »

Since early 2006, Amazon Web Services (AWS) has provided companies of all sizes with an infrastructure web services platform in the cloud. With AWS you can requisition compute power, storage, and other services–gaining access to a su... read more »

Powered by VBProfiles

18 comments
Marcus Wong
Marcus Wong

What's wrong with Zocalo, other than being difficult to remember?


I wouldn't classify this as a horrible branding gaffe. In 2013, the accounting firm Ernst & Young decided to go with "EY". Of course, EY was already taken by a magazine publication that you shouldn't google image search at work (NSFW).


Now that was horrible...

Lois Patterson
Lois Patterson

I am cracking up because I know the origin and meaning of zocalo in Mexican Spanish. But Amazon does have more money than me.

Sean Regan
Sean Regan

meh, this is getting to be like the browser wars morphing into productivity apps. I hope this drives functional innovation and not a messy ecosystem of incompatibility and desktop land grabs. Your spreadsheet doesn't work with my spreadsheet .....

Anthony Hesse
Anthony Hesse

Hopefully, if there is a god, Google and Amazon will chew each other to death.

Robert Heron
Robert Heron

Computing clouds are the only ones without silver linings.

Takeshi Young
Takeshi Young

I'm sure that name made sense to somebody...

Alex Wall
Alex Wall

Someone at Amazon probably looked at your organization's website and was like, "Nah, see, they use the squiggle."

Dulce Vasquez
Dulce Vasquez

Times like these when I need your expert marketing advice.

Alex Wall
Alex Wall

Dulce Aw snap, they're edging in on your brand equity!

Armen Chircorian
Armen Chircorian

And www.BONZOI.com is free to use for everyone who wants to publish original content! Bonzoi features a thoughtspace where you can create thoughts and input them anywhere in your publications. Also, features a Graphics Marketplace where you can sell artwork for others to buy and use in their publications!

Bjorn Borstelmann
Bjorn Borstelmann

lmao "Zocalo" was not a good choice, I literally cracked up and could hardly read the details because it's such a silly word.

Shawlin Kawasaki
Shawlin Kawasaki

they should have used a better name, i doubt americas wil like "zocalo"

Gene Warren
Gene Warren

hopefully increased competition in this space will lead to better features/price points for end users

Rajesh Parmar
Rajesh Parmar

Google Docs is hardly the default for "enteRprise"..so just another heavyweight to add to the mix.