Mobile

Meet Sobrr, a new social network that erases everything after 24 hours

Image Credit: Digit4Me Inc.

As people on social media become increasingly aware of their illusory lives on Facebook, the new social networking app Sobrr promises one of reality’s greatest assets—forgetting.

On Sobrr, everything expires in 24 hours. Photos go out to others in a geographical region just once, and people on the network can either cheer, comment, or follow one another as “24 hour friends,” unless both parties choose to “keep” the connection.

“Sobrr encourages users to go out and live in the moment,” says its founder, Bruce Yang. “The fact that everything will disappear soon keeps the user engaged with things in the present.”

Like other ideas worth pursuing, Sobrr was forged in the aftermath of a Vegas bachelor party. After a night straight from The Hangover, Yang and his groomsmen awoke in their hotel room and immediately rushed to their social media accounts to delete every trace of whatever had happened the night before. Every picture, post, chat, and new friend had to vanish before the wedding.

After this incident, the 26-year-old founder and former software engineer for LinkedIn began to seriously reconsider the state of social media .

“By leaving a record in the social network,” Yang realized, “people are constantly living in and are reminded of the past. They’re obligated to create a positive, presentable online image. Instead of carrying out their conversations and enjoying their life in the moment, they are forced to put up a face.”

His solution was to create a more realistic social platform where conversations and friendships are ephemeral and experiences are shared only while they’re actually happening. While most other social networks manipulate our relationship with time and space, Sobrr defies only one of those variables — space.

Imagine going out on a Friday night. You get on Sobrr, snap a few pictures, and browse through “vibing” photos taken by others in your city. You may even chat with a few and add friends to keep up with for the night. By Saturday, like real life, everything has passed, and the only thing left is the friendships that both parties agreed to “keep.”

“The 24 hour friendship is such an intuitive concept that all the current social networks have overlooked,” says Yang. “In real life, people socialize with others but only make friends with who they like.”

Sobrr offers a newborn idea in a market full of ideas. Having only launched June 24, the eight-person company is focusing its marketing efforts on San Francisco for the moment.

“User acquisition for any social networking app is difficult,” Yang recognizes. “We’re experimenting with different strategies, and would like to share our philosophy with as many people as we can.”


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25 comments
Ryan M Bertoldi
Ryan M Bertoldi

Please let me join this...posts limited to once a week.

Ryan M Bertoldi
Ryan M Bertoldi

Well Google's not gonna like that at all...how are they (and the CIA) going to collect any of your data??

Rajesh Parmar
Rajesh Parmar

Come off it!!!!!! where is the imagination and creativity behind the big data grab? mindless money seems to follow mindless morons over the pond.

Kevin Ebberts
Kevin Ebberts

Yes, because we all still believe that once something is on the internet, it can be erased, for real, because of science...

Paul Eaglen
Paul Eaglen

I'm getting the impression people don't like it

Nikos Gyparis Volakis
Nikos Gyparis Volakis

What a business "innovation" again !! Wow I'm super excited.. A snapchat social network... Seriously now instead of innovating people are just copying ideas... And venture beat writes for it...

Nicolas Dedieu
Nicolas Dedieu

In the same concept but more complete, there is a lot more fun app www.spotminder.com

Edward Van Valen
Edward Van Valen

Interesting idea. This is more of a Tinder for making friends than a Facebook with a self destruct function.

Steven Sebastian
Steven Sebastian

It's sort of a unique concept, but I only see it as a feature and not an end-to-end product. Facebook needs but a week and a few bodies to build and implement a self-destruct feature for statuses (including pictures) and messages. They'll call it Facebook Now. They'll erase themselves from public view and you'll have the option of re-adding them or not later (if you want). It's probably already happening as of now.

Reymon Reyes
Reymon Reyes

I'm building a social network for anti-social people!

Robert Carl Birtch
Robert Carl Birtch

I don't know. I like the idea of the past being left in the past.

Tarek Elhage
Tarek Elhage

OMG a social network for when I'm drinking! Now I just need a social network for when I take a shower, go to sleep, or eat a sandwich! Thank god for these geniuses

Christophe Durand
Christophe Durand

Fucking dumb idea. Wasting talents to build a piece of shit.