Salesforce swallows up challenger RelateIQ

Above: Salesforce CEO Marc Benioff.

Image Credit: Sean Ludwig/VentureBeat

Since it debuted in 2011 RelateIQ has challenged Salesforce’s dominance in sales software by turning salespeople’s data crumbs into gold — but it couldn’t resist Salesforce’s acquisition budget. has acquired RelateIQ in a deal that values the Palo Alto, Calif.-based startup at roughly $350 million, according to a filing with the Securities and Exchange Commission. The company will become a Salesforce subsidiary.

RelateIQ makes a “relationship intelligence platform” that pulls in data from multiple applications — like LinkedIn, Office 365, and Gmail — to help salespeople stay on top of conversations with their contacts and leads. By grabbing bits of data and piecing them together, the company’s software tries to answer the most important questions for a sales department, like whether a deal is won or lost, or which salesperson should contact a potential customer.

Those questions have historically been difficult for customer relationship management systems to answer, so RelateIQ’s data-driven approach drew a lot of investor interest. The startup had collected $69 million in total venture capital, most recently raising $40 million this March in a funding round led by Redpoint Ventures.

Via Re/code

More information:

With more than 100,000 customers, is the enterprise cloud computing company that is leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put customers at t... read more »

RelateIQ began in 2011 when co-founders Adam Evans and Steve Loughlin got fed up with manual data entry. In the age of big data, cloud-computing, and mind-blowing consumer electronics, they couldn’t understand why they had to spend h... read more »

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Jeff Bisset
Jeff Bisset

Nice fit for Salesforce! Looking forward to using this.

Todd Nagle
Todd Nagle

Interesting timing, I just sign up for RelateIQ's trial period last night.