Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
We now live in a world where Apple and IBM, two former PC industry rivals, are working together in a big way.
The two companies today announced a major new partnership that will see IBM pushing its apps and services on Apple’s iPhone and iPad for businesses. IBM will also sell Apple’s mobile devices to its enterprise customers.
While the partnership is surprising, it makes sense for both companies: IBM gets a foothold into valuable business customers, which are already adopting iOS devices. And Apple gets a partner who already offers plenty of enterprise-grade solutions, enabling Apple to continue focusing on the consumer market.
“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today,” said Apple CEO Tim Cook in a statement. “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”
As part of the arrangement, the two companies say they will develop more than 100 different solutions which will take advantage of their respective strengths. IBM will build cloud services and apps specifically meant for iOS devices, as well as offer streamlined ways for businesses to buy and manage Apple devices. Apple, meanwhile, will offer 24/7 AppleCare support catered toward enterprise customers.
We can expect to see apps geared toward specific industries, like retail and hospitality, as well as services that tap into IBM’s big data and analytics capabilities. The first apps to come out of the partnership should be available by this fall — likely coinciding with the launch of iOS 8 and the iPhone 6.
“The Apple IBM partnership is a landmark agreement,” said Forrester analyst Frank Gillett in a statement today. “Given IBM’s market strength and coverage, this partnership gives Apple enterprise capabilities and credibility at one stroke — and gives IBM a premium advantage in the race for mobile enterprise leadership. Look for Google and leading enterprise suppliers to seek partnerships that offer a credible alternative.”
Intel is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. As a leader in corporate responsibility and sustainability, In... read more »
Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »
Powered by VBProfiles
VentureBeat’s VB Insight team is studying marketing and personalization...
Chime in here, and we’ll share the results