76 comments
Karlyn Neel
Karlyn Neel

Stole the logo. Stole the font. Originality + differentiation is everything.

Karlyn Neel
Karlyn Neel

Does lifestyle brand now equal boring typography or typography as afterthought?

Spencer DuBell
Spencer DuBell

Instead of the loop in the middle bring the lines back towards the outside. It would be an A with two lowercase B's in the middle (one being inverted obviously). It would represent "AirBnB" without looking like human genitals.

Tony Jay
Tony Jay

Always love the pretension around describing new logos. A "3D modular symbol"? Come on. This is exhausting.

It looks like a scrotum, guys. You have to wonder about things like that when 15 people point that out on here within a half an hour.

Quinn Zimmerman
Quinn Zimmerman

I don't believe "belonging" should be conditional on having to shell out cash. That isn't an option for a helluva lot of people that I'm sure want to belong. When I think about a true online portal embracing "belonging", one that is global and inclusive, I think Couchsurfing. That service embodies what I think is best in travel and community - a desire to connect for connecting's sake, free of any transaction other than time spent together, however brief.

upside
upside

C'mon airbnb, confess! You factored in all the dirty interpretations of the new logo to create a buzz. Well done.

Cameron Purdie
Cameron Purdie

I guess a nutsack really is a universal message.

Vanessa Camones
Vanessa Camones

What a lifestyle. Perhaps co-marketing efforts with Trojan?

Billy Burgess
Billy Burgess

They realize that logo looks like a nutsack, right?

Andres Castañaza
Andres Castañaza

Por eso lo primero es lanzar un sistema que resuelva un problema y con el paso del tiempo definirse con la ayuda de los usuarios. Eso creo puede suceder con Findbooks.me. Gabriel y Daniel me dicen que creen.

Drew Dockerill
Drew Dockerill

Haha this company will need to rebrand next week from the likes of all the comments and press! I'd that male or female??? Haha

John Boyle
John Boyle

Sorry, this is awful. It looks like the symbol for a women's clinic.

Silvia Fantauzzi
Silvia Fantauzzi

Before I even thought of body parts or paper clips I actually thought of the furniture store Habitat...

Volker Hirsch
Volker Hirsch

Never mind the looks of it (I actually quite like it) or the ideas behind it. But, dude, they need to change their presentation coach. That thing was painful...

Taylor Brown
Taylor Brown

butt cheeks, a ball sack, boobies, it is pretty much every sexual organ you can think of, so i will stop there.

Rob Michael Carpenter
Rob Michael Carpenter

The logo looks like every private part of the human anatomy depending on how you look at it. And to me, how can you not immediately think this when you see it? Are they pivoting sometime soon to allowing people to sell themselves for the night as well? Just doesn't make sense how this gets past QA.

Stephen Coles
Stephen Coles

Realizing now that this might be Venturebeat mistakenly calling this Airbnb’s own custom typeface. If that’s true, I apologize for accusing Airbnb’s publicity campaign of doing that.