Media

Amazon to launch ‘Kindle Unlimited’ ebook subscription service for $10 per month

Image Credit: via Amazon

Amazon is preparing to launch an ebook subscription service called Kindle Unlimited, according to a page on the online retailer’s website that’s now been taken offline.

A screenshot of the now removed webpage for Amazon's Kindle Unlimited service.

Above: A screenshot of the now removed webpage for Amazon’s Kindle Unlimited service.

Kindle Unlimited will apparently give Amazon customers access to over 600,000 book titles for $10 per month, according to the leaked webpage, which was first spotted by GigaOm. This would pit Amazon against services like Oyster, which offers a Netflix-like unlimited service for ebooks, and a growing list of others, like children’s book-focused Epic.

An Amazon ebook subscription service would make a lot of sense for the company, considering it built the Kindle for the sole purpose of growing the market for digital books. If it can get people to buy both a Kindle (either the ereader or a Kindle Fire Tablet) and a monthly subscription, it could generate greater revenue overall. I’m guessing that, of the 600,000 titles available, there won’t be a lot of new releases. That means Amazon still has an opportunity to grab more of your money.

Amazon already offers an ebook lending library program, which allows customers to “check out” books to read for a limited period of time, but you’re limited to one book at a time. And as GigaOm points out, many of the titles offered in the lending library program seem to be available through Kindle Unlimited, at least according to one page on Amazon’s site that’s still online. (Notice the reference to “KU Test,” which presumably stands for Kindle Unlimited.)

We’re reaching out to Amazon for further comment and will update this post with any additional information we learn.

Another shot of the Amazon KU Test page.

Above: Another shot of the Amazon KU Test page.

More information:

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where cu... read more »

Powered by VBProfiles

22 comments
Marissa Quailas
Marissa Quailas

If you are confused or concerned about the potential impact of Amazon's new 'Kindle Unlimited' program for eBooks, a full report will be featured in the next issue of Self-Publishers Monthly, expected out August 1. Visit http://www.selfpublishersmonthly.com to preview.

Brian Porter
Brian Porter

Shouldn't this simply be part of ones prime membership?

Will Smith
Will Smith

This actually makes me want to get a kindle. But how much is this hurting the authors?

Randy Sinnott
Randy Sinnott

The worst thing about this is that unlimited reading will cost you more than unlimited mediocre-to-good TV and movies (aka Netflix). I wonder which one more of America's children will be given to distract them.

J. Matthew Riva
J. Matthew Riva

So it's spotify for books. Now authors can make almost nothing for writing a book instead of $0.10 this is great news! I think this will be great.

Sofia Vl
Sofia Vl

Only if i had to do a PhD... and still... :P

Nicholas M. Cummings
Nicholas M. Cummings

Less than other services, did they reduce author royalties and publisher payouts versus competitors?

Drew Capener
Drew Capener

No. I'll be using my local library's ebook service for absolutely no cost at all

Lee Merrick
Lee Merrick

Since Audible is an Amazon company, and the KU is for both ebooks and audible content (or at least is was being considered for it), this makes a great deal of sense for the customer.  Audible monthly credit is $15.  More content for less money = win!