Business

BlackBerry launches its Siri competitor, Apple yawns

BlackBerry today officially debuted its voice-activated BlackBerry Assistant, the declining smartphone maker’s answer to Apple’s Siri, Google’s Google Now, and Microsoft’s Cortana.

Unfortunately, BlackBerry’s personal assistant has arrived rather late to the party. Siri first debuted in 2011, Google Now in 2012, and Cortana three months ago.

BlackBerry’s description of the new utility highlights some novel features, including its ability to launch a flashlight by voice — Siri can’t do that. Other features are very run-of-the-mill, including reminder scheduling and message dictation.

blackberry assistant-two-up

In a self-review of the new service, BlackBerry claims that the more you use BlackBerry Assistant, the better it gets. “I think you’ll be pleasantly surprised at how accurate BlackBerry Assistant is at recognizing your requests,” the BlackBerry reviewer adds.

BlackBerry’s personal assistant is available on BlackBerry version 10.3.

More information:

Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »

Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through ... read more »

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major glob... read more »

Research In Motion, Ltd., is a provider of wireless solutions for the mobile communications market. The company is the designer and manufacturer of the BlackBerry smartphone brand, and also creates touchscreen and mobile keyboard techn... read more »

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12 comments
Travis S
Travis S

Congratulations. You've done the impossible. You finally copied everyone else again. Who's still interested in Blackberry and why? I truly want to know. They don't respect your privacy. They offer substandard products and services. The only reason to like them is if you're Canadian and idiotically patriotic... Like some people I know.

Ryan Baptiste
Ryan Baptiste

Apple was also going extinct at one time....

Horace Gregory
Horace Gregory

one of my friends who own a media company used lots of Apple Hardware. I managed to convince him to ditch all of that crap. It was the best decision he ever made. Lol

Rajesh Parmar
Rajesh Parmar

I wonder what happens when you say "Chapter 11".. investment in emerging markets should be their core focus..where BB is still more active..

Justin Schultz
Justin Schultz

There is a reason no one nicknames any new product "The blackberry killer"

Stanley VM
Stanley VM

people still use blackberry? lol