BlackBerry today officially debuted its voice-activated BlackBerry Assistant, the declining smartphone maker’s answer to Apple’s Siri, Google’s Google Now, and Microsoft’s Cortana.

Unfortunately, BlackBerry’s personal assistant has arrived rather late to the party. Siri first debuted in 2011, Google Now in 2012, and Cortana three months ago.

BlackBerry’s description of the new utility highlights some novel features, including its ability to launch a flashlight by voice — Siri can’t do that. Other features are very run-of-the-mill, including reminder scheduling and message dictation.

blackberry assistant-two-up

In a self-review of the new service, BlackBerry claims that the more you use BlackBerry Assistant, the better it gets. “I think you’ll be pleasantly surprised at how accurate BlackBerry Assistant is at recognizing your requests,” the BlackBerry reviewer adds.

BlackBerry’s personal assistant is available on BlackBerry version 10.3.

More information:

Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone, and the iPad. Apple software includes:... read more »

Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through ... read more »

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major glob... read more »

A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushi... read more »

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