NOTE: GrowthBeat is less than 2 weeks out! VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and buy your tickets while they last.
Planning a party is going to be totes easy now. Digital invite company Evite partnered with digital gift purveyors Jifiti to form an “advanced event planning experience for both hosts and guests.”
The partnership will allow guests to your next event to select a gift and send it to the recipient in a matter of seconds, all within the invitation. Even if a guest has to turn down the invite, she can still send a thoughtful gift instantaneously, no RSVP required.
According to Ed Gross–Evite’s vice president of business development–birthdays are the companies most popular invitation category, which led to a natural progression into the instant gifting arena. “Jifiti’s unique gifting platform will really enhance our party planning experience and we are thrilled to bring this innovative solution to our users,” he said in a press release.
Jifiti is known for its “Gift It” tech that allows people to browse a variety of products from big-name retailers including Nike, Toys “R” Us, Amazon, Sephora, Banana Republic, and Brookstone. When you come across something you think would make the perfect gift, you can select it and send it along digitally. The recipient then has the choice of picking up the gift at a physical retail location or having it shipped to them. It even eliminates the awkward gift return situation by giving recipients the option of applying the worth of the voucher to a different product at the same store.
Evite was founded in 1998 and was later acquired by Liberty Media. Jifiti was founded in 2011 and is headquartered in Columbus, Ohio.
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.