Well, this is interesting.

RockThePost, a site that connects startups and investors, just announced that it has merged with CoFoundersLab, a site that helps entrepreneurs find cofounders.

RockThePost, which launched in 2011, sought to form a new kind of social network that brought together money-hungry startups with equity-hungry investors. Although the site never became a household name, its model proved somewhat successful: CoFoundersLab actually raised a portion of its initial $750,000 seed round on RockThePost.

Now, as the two companies become one, both brand names have been discarded. The new service, dubbed Onevest, “will become a one-stop shop for startups and investors,” RockThePost founder Alejandro Cremades tells VentureBeat. In addition, says Cremades, the merger will create “one of the largest equity crowdfunding platforms, with over 35,000 startup founders and over 15,000 investors registered.”

We’ll find out quickly if the services’ existing users like the change, or revolt.

VB's research team is studying web-personalization... Chime in here, and we’ll share the results.