Pinterest launches new category pages you can follow on mobile & Web

Pinterest today launched a major update to its category pages, enabling users to follow topics like “Outdoors” and “Art” on iPhone, iPad, Android, and the Web.

Pinterest first split itself into categories back in 2012. With today’s update, Pinterest users can now follow categories as they would other users and individual boards.

2014071702

Although non-Pinterest users might yawn at today’s update, this is truly a noteworthy change for fans of the service; it makes it far easier for users to discover new content about things they care about, while completely ignoring whatever bores them to tears.

Design fans, for example, can now subscribe to a feed of Pinterest’s top design-related pins, while never interacting with the service’s “Health and Fitness” section.

According to Pinterest’s announcement, the changes are rolling out now in English first. That’s code for: if you don’t see the updates yet, hang tight.

More information:

Pinterest is a social networking site with a visually-pleasing “virtual pinboard” interface. Users collect photos and link to products they love, creating their own pinboards and following the pinboards of other people whom they fi... read more »

Powered by VBProfiles


Mobile developer or publisher? VentureBeat is studying mobile app analytics. Fill out our 5-minute survey, and we'll share the data with you.
1 comments
Susan Petracco
Susan Petracco

I don't think this is right. You can't follow categories. You can follow INTERESTS. which are subsections of Pinterest's categories. Right now I can see them on my iPad, but not my iPhone. On my laptop, I can't see interests under a particular category, but in the upper left I can choose "Preview! Expore interests" to get there.