OffBeat

‘Startup Guy’ fashion is literally a style in Banana Republic’s Summer line

Do you want a look that says “work hard, play hard, disrupt hard”? Well, then, the Gap’s Banana Republic has all the business casual you can handle, lovingly called “The Startup Guy.”

The fashionable technologist struts about SOMA in a “cool belt,” “half-tucked shirt,” and a crumpled pants cuff that reveals sexy calves behind brown suede loafers.

Banana Republic’s San Francisco chic was obviously inspired by Refinery 29’s much-beloved list of “Cute Guys in Tech.” When asked to describe his personal style style, techie heartthrob David Stokes responded, “Effortless…literally.”

San Francisco has long had a notorious rebellion against high-end fashion. Mark Zuckerberg used to wear a hoodie everywhere, even to the chic tech awards show, The Crunchies and — famously — onstage at the D8 conference.

Indeed, some people think that Silicon Valley has no style at all. “Vanity Fair struggles to find Silicon Valley’s ‘Best Dressed,'” ran a headline from ZDnet, for a list of fashionistas that sometimes hailed from outside the Bay Area.

But, if you can’t beat ‘em, why not join ‘em? Banana Republic has taken the bold move of transforming anti-fashion into the summer’s must-have threads. You can check out the entire line here.

144 comments
Dima Kritchevski
Dima Kritchevski

Coz fashion is an important ingredient in startup success. Said no one ever.

Nicandro Martínez
Nicandro Martínez

Banana Republic, stop building the perception of startup guys in silicon valley being douches and morons. They are barely making ends meet, they can't afford your stupid brand,

Kenzie Rodriguez
Kenzie Rodriguez

Clearly nobody at Banana Republic has seen any "startup guys." It's a struggle to get them to wear shoes to work, let alone anything but cargo shorts.

Shane Russell
Shane Russell

I think the word 'disrupt' makes a lot of startup people hard.

Alix Axel
Alix Axel

Cláudia Oliveira Disrupt hard!

Enrique CortesRello
Enrique CortesRello

Microsoft or Dell posseurs in a Las Vegas '90s useless conference about latest gizmo that at the end proved useless-style. Was this a paid advertisement?

Evan Carlson
Evan Carlson

Alex Straffin my style can't be replicated dawg.

Kou Navi
Kou Navi

I'll take the IPO line pls :P

Alex Avery
Alex Avery

"Ugh" but you continue to do Banana Republic marketing. #slowclap

Chung Yang
Chung Yang

Ok this is a huge let down. There is nothing start-up-y about that.

Shéa Bennett
Shéa Bennett

Looking forward to 'Dot Com Failure' and 'Bubble Boy'.

Heather Stark
Heather Stark

Looks very IBM/Microsoft 1990s. With a few subtle tailoring tweaks.

Stephanie Pyrzynski
Stephanie Pyrzynski

The President of Geoffresh Inc. is the quintessential "Startup Guy."

Gina B
Gina B

This is pathetic BS.  How much did Banana Republic pay you for this article?

craig sli
craig sli

where is Joan Rivers when you need her....

craig sli
craig sli

the model being predictably asian is a little much, no BR?