Deals

Travel advertising firm Intent Media raises $22.7M

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Advertising firm Intent Media has raised a fresh $22.7 million in funding, the company announced today.

Intent Media focuses on advertising and marketing in the travel industry, specifically for travel-related tech companies. It’s clients include Orbitz, Expedia, Hotwire, Travelocity, and Hipmunk.

Intent said it plans to use the additional capital to continue its international expansion, having already launched into Europe earlier in the year. It also plans to use the money to hire more engineers and data scientists to boost its ad platform.

The round, the firm’s third to date, was led by Insight Venture Partners, with participation from existing investors Matrix Partners and Redpoint Ventures. The investment deal also included adding nsight Ventures partner Bradley Twohig to its board of directors.

Founded in 2009, the New York-based company has raised a total of $51 million in funding to date.

More information:

Intent Media takes a data-driven approach to helping commerce companies fully monetize their site traffic--including the unrealized media value that is locked inside it. We build ad servers that make decisions in milliseconds, infrastr... read more »

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