Why watch in the theater when you can watch on Yahoo Screen? That’s the question Yahoo is hoping film buffs will ask themselves before they head off to the movie theater.
The company just announced it will screen the David Frankel directed film “One Chance” ahead of its theatrical release.
Yahoo initially launched a video vertical in 2006. Called Yahoo Video, it was initially meant to compete with YouTube. Relaunched in 2013 as Yahoo Screen, the company has shown an increased interest in competing with video services like Netflix and Hulu in addition to YouTube. Yahoo has been scooping up original content in the last couple of months, first nabbing the season premiere of HBO’s The Leftovers as well as a sixth season of popular television show Community.
The fresh content grabs are certainly getting the company noticed, but it’s not yet clear whether Yahoo Screen is positioned to usurp users from more popular services.