Deals

Tencent invests $3.2M in a laundry-on-demand service in China

Laundry -- Edaixi laundry
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Not be outdone by the U.S. and its Washio, Chinese Internet giant Tencent has invested $3.2 million in an on-demand laundry service with an app made by laundromat chain Rongchan, reports say.

The service, named Edaixi, currently receives about 1,000 orders per day and hopes to reach 10,000 per day within the next year. It offers a flat-rate $16 service for the washing of all items in one of its custom laundry bags, unlike most of its competitors who charge per item of clothing. Customers can also get individual items of clothing, shoes, furniture, air conditioners, and handbags cleaned through the service.

Edaixi’s customers can submit their orders through the website, native app, or WeChat messaging app, which Tencent owns. The service then picks up the laundry and returns it all clean within 72 hours. It aims eventually to be able to always pick a customer’s laundry within 48 minutes.

Rongchang will use the new funding to expand the service’s coverage in Beijing, the only city where it’s currently available, as well as to expand to additional cities. The company took on Tencent as an investor because of its belief in the Internet giant’s understanding of the online-to-offline model, Rongchang’s founder Zhang Rongyao told 36k.

Competitor 24tidy raised new funding just a few days ago, and Edaixi also faces competition from Ganxike, Yiyigi, and WeWash on its turf.

Such services have already been seeing popularity in some U.S. cities, with Washio leading the craze after competitor and fellow Y Combinator startup, Prim, folded. Washio raised $10 million in early June from a host of investors.

edaixi -- WeChat ordering

Via Tech in Asia.

More information:

The development of Tencent and its products and services has profoundly influenced the way millions of Internet users communicate with one another socially and will continue to do so in the future. Since Tencent was founded in November... read more »

WeChat puts all of your social needs at your fingertips! Keep in touch with everyone important with this comprehensive feature suite: voice chatting, text messaging, photo and video exchange, and sharing of personal photo journals of y... read more »

Washio is a Southern California based wash and fold laundry service that picks up your dirty laundry, cleans it, and delivers it to you. Wash.io, Inc. ("Washio") welcomes you to its online website Washio is delighted to provide You wit... read more »

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