Business

1,400 marketing tech vendors! How to select technology without dying trying

Image Credit: Health Wellness Rev

With 1,400 marketing-tech vendors touting solutions that can drive ROI, increase visitors, and raise revenue, even the most experienced, up-to-date marketer gets overwhelmed.

And companies offer no assurance of interoperability across these products.

Session Speakers:

Jamie Beckland

Jamie Beckland, VP Marketing & Customer Success, Janrain

Rebekah King

Rebekah King, Director, Customer Engagement, Cox Media Group

Roland Smart

Roland Smart, VP, Social and Community Marketing, Oracle

Our upcoming GrowthBeat event, August 5-6, will feature a panel on how to select and assemble digital marketing technology for the long haul.

Our senior digital marketing panelists come from companies working on three different aspects of this problem: Oracle, many of whose customers are looking for ways to integrate these new tools, Cox Media, a user company that has deployed a number of these tools, and marketing platform provider Janrain.

NOTE: GrowthBeat tickets are very limited, and the price shoots up $200 this Friday, July 25, at 5 p.m. Pacific. Reserve your spot now!

Find out the lessons they learned as they assembled a fluid group of technology solutions to help them achieve their marketing goals.

This is just one of many great sessions at GrowthBeat, where we’re exploring the data, apps, and science of successful marketing. We’re gathering a monster group of marketing-tech visionaries to declutter the landscape, simplify the functions, clarify the goals, and point out the way to success.

For more on the GrowthBeat, including event themes and takeaways, head over to our event site.

Special thanks to the following industry leaders for supporting GrowthBeat: Demandbase as Gold Partner; Ion Interactive as Silver Partner; AT&T, Swrve, Act-On, Bizo, WP Engine, Personagraph and Looker as Event Partners; and CommandIQMarketing.AI, Seeloz, and Scripted as Nest Partners.

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