Media

Learn How McDonald's is making moves in mobile

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This sponsored post is produced by Mobile Media Summit.

The third annual Mobile Media Summit Chicago is on July 29 at the exclusive Mid-American Club. The summit will bring together the biggest names in advertising and marketing to discuss how mobile is changing the media mix for hundreds of senior agency, media, brand and publisher executives.

Matt Biespiel, Sr. Director of Global Brand Development for McDonald’s will be a keynote speaker at Mobile Media Summit Chicago. Biespiel is responsible for keeping the iconic Golden Arches shining bright in the 119 markets where the Company conducts business. “I’m excited to share what McDonald’s is doing to keep consumers engaged with the brand on mobile,” he said.

Paul Gunning, CEO of DDB Chicago is also a keynote speaker and will shared his thoughts on the future of advertising and mobile. “With the marketing world changing and companies having to tailor content toward specific groups, Mobile Media Summit is a place to express those ideas. I am thrilled to be joining other industry leaders to get the conversation started about what’s next for marketing and mobile,” said Gunning.

For a full list of speakers, and to register for the event, visit mobilemediasummit.com/chicago-2014. As a VentureBeat reader, save 10 percent on tickets with code VB10.

“We’re in a world where there are more tablets and smartphones than PCs,” said Paran Johar, CEO and founder of Mobile Media Summit. “With mobile fast becoming the primary medium of engagement for innovative marketers the Chicago event will focus on CPG, retail, and QSR. I’m excited to head back to the Windy City to bring together leaders in the industry to discuss how and why companies are going mobile first.”


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