Today, FameBit has announced that it has completed a $1.4 million seed round of funding, which will help it scale its team and give more YouTubers the opportunity to make money off their creativity.
FameBit.com is a website that YouTubers can access to find brands to promote in their videos. In turn, anyone from amateur video creators to famous YouTube personalities can make an income. The goal of FameBit is to seamlessly connect YouTube videographers with brands that want to grow their presence with a captive audience.
Additionally, FameBit looks to distinguish itself from Multi-Channel Networks, which also links advertisers and YouTubers but has at times been criticized by some content creators for restrictive practices. FameBit says it does not ask for the rights to work once people sign up and does not hold creators to contracts.
“As a seed investor of Maker, I see the scale and power of a content creator marketplace,” said Michael Jones, the CEO of Science. “FameBit’s self-service platform solves a major pain point for brands and creators.”
Brands that use FameBit’s service may browse through YouTubers within the marketplace and view profiles and channel statistics prior to working with any videographer. On average, brands that are a part of FameBit receive 50 proposals from YouTubers per day.
FameBit has approximately 3,000 YouTubers using its service as well as more than 200 brands.
“Our main goal is to mainstream YouTube marketing, to make it a part of every brands’ monthly social media advertising strategy.” said co-founder/COO Agnes Kozera. “I believe that we will achieve this by keeping the smaller brands in mind, making it easy and affordable for everyone to get endorsed by YouTubers.”
Science, 500Startups, DeNA, and Machinima founder Allen DeBevoise led the seed funding round of this California-based company.