If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Insta-cab mobile app Easy Taxi just raised $40 million in its fourth round of funding to make its service more widely available.
The Berlin-based company launched in 2011 out of tech incubator Rocket Internet, known for creating clones of successful tech products. Easy Taxi is one of the main go-to apps for people in search of a quick ride in Latin America, Africa, Asia, and the Middle East.
The company has roughly 185,000 drivers in its network and operates in more than 160 cities worldwide.
The company has raised $77 million to date, according to CrunchBase
. Russian Phenomen Ventures led this round, with participation from Tengelmann Ventures, the investment arm of German retailer Tengelmann Group. The money will be used to help Easy Taxi capture an even larger share of the market in Latin America and Asia.
The company would be wise to stay out of the U.S., though, where the market is brimming with competition from mobile taxi reservation and ride sharing services like Uber, Hailo, Lyft, and SideCar among others.
Focusing on markets outside the U.S. is Rocket Internet’s signature move and one that serves the company very well, allowing it to profit on the markets that most major tech companies ignore.
Easy Taxi was founded by Tallis Gomes in Rio de Janeiro, Brazil, in 2011 and is now one of the world’s leading mobile Taxi apps, present in 32 countries, 165 cities in four continents. Easy Taxi connect drivers and passengers in a sm... read more »
Powered by VBProfiles
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results