Mobile

Mobile internet revenue to hit $700B in 4 years, growing more than 300% (report)

Above: Mobile internet revenue will jump from $200B to $700B in four years

Image Credit: Digi-Capital

Mobile revenue will jump more than 300 percent in the next four years, hitting $700 billion in revenue by 2017, according to a new report by Digi-Capital.

No, that’s not all gems in Clash of Clans.

In fact, most of the growth will be in mobile commerce, which Digi-Capital says will hit $516 billion. Consumer apps will account for another $74 billion, while enterprise mobility will hit $53 billion. Mobile ads, at $42 billion, and wearables, at $11 billion, will round out the $700 billion total.

“Mobile’s so big, it’s hard to take in all at once,” report author Tim Merel told VentureBeat. “When we broke down the data by sector … what jumped out was the power of mCommerce to drive the market. Growing from over $100B to half a trillion dollars globally, it commands the lion’s share.”

The next four years won’t only showcase the maturation of mobile, however. According to Merel, it will also highlight the ascendence of Asia.

mobile commerce by region

A full half of global growth will be in Asia, the report says, with mobile-enabled commerce hitting $230 billion in 2017. While Europe and Asia are still growth markets, Asia — and especially China — will take a leading role. North American mobile commerce will be almost $100 billion less, at $144 billion, while both western and eastern Europe combined will total $113 billion.


Both Digi-Capital’s full 498-page report and a free 43-page summary
are available on VB Insight


Latin America, the Middle East, and Africa will lag with mobile revenues of just $43 billion. That’s simply a function of relative wealth, as some African nations — such as Kenya, with its m-Pesa — have led mobile commerce in a very real sense.

And as for games, the poster children of mobile millions? Expect a degree of cooling, Merel says. At least, relatively speaking.

Consumer apps will be $70B+ with only half of it games, according to the report

Above: Consumer apps will be $70B+ with only half of it games, according to the report

Image Credit: Digi-Capital

“Mobile games have had an amazing ride, driving 75 percent of all mobile apps revenue last year despite having only 40 percent of downloads,” he told me via email.

“We still see a lot of growth coming from mobile games, but expect other sectors to take over half the market by 2017. Where in-app purchases work brilliantly for games, App as a Service business models are starting to deliver new revenue streams for other sectors.”

More information:

Digi-Capital advises mobile internet, games & digital clients across America, China, Japan, South Korea and Europe... read more »

Powered by VBProfiles


VentureBeat is studying mobile marketing automation. Chime in, and we’ll share the data.
4 comments
Will Parker
Will Parker

I'm not surprised at all, retailers are starting to wake up to the fact that they just aren't equipped to deal with mobile shopping and there are huge gaps for smaller companies to come in and start making a lot of sales on mobile. Just look at Polyvore or Shareight, they will probably be driving a significant portion of this growth.

Klancy Kennedy
Klancy Kennedy

Financial graphs on mobile profits induce delusional conclusions that everything should be mobile and everybody needs to make a game. Most mobile games don't make it. Most mobile apps don't make it. Imagine seeing a graph that shows that "software" is worth billions. Makes you want to make some software right now, doesn't it? Except most of that is Microsoft, and maybe 20 or 30 top apps. After that, the profit margins get really, really thin. Going mobile isn't about some magic internet bubble that will make millions for your business. It's about improving an existing business by 20% if they're really lucky, and maybe 5% if things go a more standard and practical route. For example, I don't shop for car insurance with my phone. I just don't. I wouldn't do that with a tablet either. I do that with a desktop, which is my big workhorse for getting things done. All I'm saying here is don't lost your pants because mobile profits are big. Maintain a sound business strategy and don't let graphs do your thinking for you. Consult with a bona fide professional that actually understands mobile solutions, and what it can mean for your company. We live in the age where everybody has a story about some kid that learned to code, made an app, and is now ridiculously wealthy. It's easy to get a picture that's unrealistic. I feel myself getting guarded the moment I see any profit carts about mobile because I know that most people won't understand what's really going on, or what to do with their business. I've seen businesses come near failure because they invested too heavily in mobile development. That's a story none of us hear.