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How Tesla’s battery ‘Gigafactory’ could change everything — not just electric cars

Above: The custom battery pack Tesla uses for its Tesla Model S. Inside are hundreds of lithium cells.

Image Credit: Tesla Motors

Serial entrepreneur and Tesla Motors CEO Elon Musk is no stranger to making waves in the technology sector.

Earlier this year he decided to allow anyone to, “in good faith,” make use of the automaker’s patent portfolio without fear of being named in a patent lawsuit. The goal, he wrote in a blog entry on Tesla’s website, was to entice other automakers to enter the electric vehicle (“EV”) market by allowing them to leverage Tesla’s technology as a platform on which to build new EVs.

Understanding that it was “impossible for Tesla to build cars fast enough to address the carbon crisis,” this patent policy shift was put forth in an effort to quicken the percentage growth of EVs in the 2 billion strong global automobile fleet, currently dominated by internal combustion engine (“ICE”) vehicles.

Despite the fact that the company is bucking the conventional wisdom that patents are to be held onto by manufacturers and leveraged for license fees and exclusivity, yesterday’s second quarter earnings call showed shareholders that the manufacturer’s future lies not in patents, but in its ability to build powerful partnerships and scale.

Tesla’s current progress is providing significant disruption in the sport-luxury space. As this Head 2 Head episode shows (starting at the 1:20 mark), the Model S is selling units in excess of European competition. But this week the mission to expand the role of EVs in the global marketplace took another important step.

Tesla announced it is cooperating with Japanese industrial giant Panasonic to development a new, US-based battery production facility. Dubbed the Gigafactory, the facility will be able to produce batteries for as many as 500,000 EVs per year by the year 2020. The scale of the production is projected to be so large, in fact, that by 2020 the Gigafactory alone would produce as much battery capacity as the entire world produced in 2013.

To be sure, the impact of the Gigafactory will positively affect electric auto sales. The Gigafactory’s scale and capacity may be felt across the technology and energy sectors as well.

Background

Panasonic has long been a partner of Tesla Motors, having supplied the automaker with the lithium-ion batteries that Tesla used in both its inaugural vehicle, the Roadster, as well as the current Model S sedan and the upcoming Model X crossover SUV. By eschewing the creation of their own proprietary battery technology and making use of existing infrastructure, Tesla was able to cut significant costs from the most expensive part of any high-performance electric vehicle: the battery.The planned Gigafactory is a key strategic step in carrying out Tesla’s long-term mission to deliver lower-cost EVs to consumers around the world.

A Tesla factory

Above: A Tesla factory

Image Credit: Tesla Motors

Auto

The economies of scale that the Gigafactory is designed to deliver will mean that by 2017 new battery packs will cost as much as 30% less than current Model S batteries (PDF). These upcoming Generation III battery packs will contain more power capacity than Tesla’s current fare, a key factor to the success of Tesla’s long awaited Blue Star project.

The Blue Star project is Tesla’s long-proposed, low-cost automobile model (recently dubbed the Tesla Model III), and is set to debut alongside the Generation III batteries in 2017. The 200-mile range EV’s base configuration will retail for about $35,000 — nearly 40% less than the cost of the $57,000 base price of the current Tesla Model S.

While battery production and capacity has grown worldwide over the last decade, Tesla notes that nearly all of that growth has been in Asia. In contrast to that trend, the joint collaboration between Panasonic and Tesla will take place at a facility in the American West, likely near Reno, NV and less than four hours’ drive from the Fremont plant where Tesla’s autos are assembled. Without having to ship batteries from Asia, this close proximity will lead to additional cost savings through considerably lower Model S and Model X production times.

The specifications for the Gigafactory have been published.  As reported earlier, Tesla will provide the facilities, human resources, and materials for the site, while Panasonic will invest between $200 and $300 million and focus on manufacturing techniques. Panasonic’s efforts will take up about one half of the Gigafactory facility, while the other half will be allocated to suppliers who turn raw battery cells into the finished battery modules, ready to be installed in Tesla’s vehicles, according to the press release.

In keeping with Musk’s environmentally sustainable reputation, the facility, which will sit on 500 to 1,000 acres, will not only recycle older battery packs but will also be powered by “new local renewables,” namely wind turbines and photovoltaic panels. Musk is also the Chairman of Solar City, which is currently ranked second among the top 250 solar contractors of 2013. This relationship would presumably add to the cost savings on the acquisition, installation, and maintenance of the solar piece of the renewable energy system meant to service the Gigafactory.

Demand for the batteries will go beyond Tesla’s own customers. Jonathan Ward, founder of LA-based Icon, a specialty auto manufacturer and modification shop, has indicated interest in using not only Tesla’s patents but also the very platform of the Model S to build a vehicle he’s calling the Helios.

Helios would be Icon’s “revisionist approach” to automobile manufacturing; a car that in Ward’s words, “[Fuses] vintage design with the best modern drive experience and technology.” To be clear, Icon’s Helios, which is in the earliest stages of design, is a lifestyle vehicle that takes the likes of Chrysler’s once-popular but now discontinued 1930s-style PT Cruiser to an extreme, almost aeronautical level. For those who feel that the subtle lines of Tesla’s Model S lack flare, the dramatic curves of Ward’s Helios have the potential to expand the market for Tesla’s automotive technologies.

The 2013 Nissan Leaf.

Above: The 2013 Nissan Leaf.

Image Credit: GreenCarReports.com

​​Despite selling an impressive 95,000+ units since 2010 (in 35 countries and on four continents), Nissan, the world leader in EV sales, plans to significantly augment the look and range of the Leaf, its flagship EV in favor of a look more like Tesla’s Model S. While most automakers favor incremental changes to best-selling vehicles like the Leaf, Nissan has said that its next -generation Leaf will abandon its low-impact, hybrid-like styling in favor of something more sporty. In a move that signals direct competition with Tesla, Nissan is developing a vehicle related to the Leaf, but built under the Nissan’s upscale Infiniti marque, in order to market an EV with a performance/luxury message not unlike Tesla’s Model S and the upcoming Model III.​

While there’s currently no indication that Nissan will seek to make use of Tesla’s technologies, with over 40 percent of the Leaf’s global sales in the US market, it’s almost certainly something the company will consider. Even though Nissan is working on new batteries that allow for nearly 200 miles of range, it could instead choose to install Tesla’s similarly ranged Generation III modules into the Leafs it produces in Smyrna, TN. Tesla’s economies of scale may be able to reduce the cost of the American-born Leaf.

Technology

Today’s power-hungry mobile and laptop devices use similar lithium-ion technology to what Tesla uses in its vehicles. The challenge Tesla faces in packing more range into its vehicles is essentially the same challenge device makers like HP, Microsoft, and others face in trying to get more hours of life out of their gadgets.

As the Gigafactory’s massive scale lowers the cost of of lithium-ion batteries, Tesla becomes more and more attractive as a battery supplier to any portable device manufacturer interested in cutting costs and growing profits. Tesla’s dedication to renewable energy supplies in the production of both its batteries and its vehicles also make it an attractive supplier to Apple, which stands staunchly behind its environmental record and which also seems to consistently stretch the resources of its component vendors with every new iPhone.

Energy

Tesla and Panasonic are betting big that the demand for EVs will go up as battery prices come down and as so-called range anxiety is quelled by ever more powerful cells. Meanwhile, others are excitedly studying Tesla’s emerging energy storage capacity in a somewhat more stationary light. As intermittent energy sources (e.g. photovoltaics and wind turbines) become popular energy solutions in the US and abroad, both commercial and home users are looking for ways to store the energy generated by the sun (or wind) for cloudy (or not so breezy) days.

In conventional energy generation (fuel oil, coal, gas, or other hydrocarbons), power utilities often scale their energy resources to the demands of their consumers. This can often mean brownouts as demand spikes and utilities rush to burn more hydrocarbons to create power. When demand is lower than expected, utilities burn more hydrocarbons than are needed, and that energy goes to waste.

Tesla’s low-cost batteries could offer a cheap and powerful solution to a problem that utility analysts almost uniformly believe is currently expensive and requires significant subsidies. Aside from the wasted fuel burned, the techniques for storing energy, which can include maintaining fields of volatile molten salt, are again expensive and hardly scalable compared to the Gigafactory’s projected output. Additionally, while few utilities practice energy storage today, California has proposed a rule that will force its utilities to get into the storage business by 2024.

Bolstered by strong earnings, significant profits, and growing demand for its products, Tesla’s vision for the future of EVs has the potential to continue to transform auto while also delivering technology to help mobile and portable devices profitably scale and to help the country make significant gains in energy storage. The vision (as is the case with every vision tied to Musk) is bold. We look forward to covering the implementation.

Dwayne De Freitas is a marketing and technology expert based in Boulder, Colorado. He regularly hosts The Drill Down podcast, and you can follow him on Twitter at @dwayned.
More information:

Tesla's goal is to accelerate the world's transition to electric mobility with a full range of increasingly affordable electric cars. Palo Alto, California-based Tesla designs and manufactures EVs and EV powertrain components. Tesla ha... read more »

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17 comments
Larry Foard
Larry Foard

Come on someone get a serious plugin hybrid 4x4 truck on the market. 85% of our use could easily be done on electric with even a 30 mile  battery range. Same would go for virtually all truck use. Add a decent inductive load inverter for saws and drills, workmen would love it.


Rumors of Toyota doing a plugin hybrid tundra, but haven't heard anything lately.


CMCNestT .Stark
CMCNestT .Stark

Tesla itself will assemble Panasonic battery cells into battery packs. 


Minor partners in the Gigafactory will manufacture raw materials into battery components. Panasonic will manufacture battery components into battery cells.


Tesla long ago discontinued the $57k 40 kWh Model S.  The 60 kWh Model S starts  $69.9k plus destination fee.

Seth Hale
Seth Hale

Since when is molten salt volatile?

From wikipedia - "The molten salt mixtures vary. The most extended mixture contains sodium nitratepotassium nitrate and calcium nitrate. It is non-flammable and nontoxic, and has already been used in the chemical and metals industries as a heat-transport fluid, so experience with such systems exists in non-solar applications."

Molten salt mixtures are chosen because of their stability, and they can be used at high temperature (good for efficiency) and low pressure (good for safety).

Electro-chemical batteries, like any lithium battery, are volatile and burst into flame if not kept a very narrow temperature range away from things like air and water. They trade safety away to get efficiency.

Kent Redwine
Kent Redwine

Selling battery packs to your competitors (royalty-free) is a great way to increase production volume and drive per unit cost reductions.  This is standard practice within the automotive industry, which is why cars share buttons and switches (etc), makes for great publicity, ensures that you capture all of the volume based cost reductions,  ensures your technology is cheaper than any competition  and forces other automotive suppliers to buy from you or suffer a higher cost point for the battery.


Dominance through lowest cost is how to look at this.  Had another battery technology been as successful, this would be a likely outcome for them as well.

Anti incumbent
Anti incumbent

WOW! I bet the Koch Brothers are pissed as hell at Elon! YOU GO MR. MUSK!

Lauderdale Bitc
Lauderdale Bitc

This is a good strategic decision in this particular case.  But before the anti-patent crowd uses it to support the abolition of private intellectual property rights, remember that many if not most patent applicants are not super-rich, large scale global companies like Tesla.  Next to home ownership, inventor's rights via the patent system are an essential pillar of a fair economy and of social justice.

Seth Hale
Seth Hale

Not only is molten-salt thermal storage cheaper and safer than batteries, the author is also wrong about scalability. Molten-salt is already used on an industrial scale, and is being used for more and more large projects. Batteries are rarely used for anything on the grid. They are too expensive and too volatile and wear out too quickly to be used for things much larger than backup power for an individual structure.

The appeal of the gigafactory is that is just barely makes batteries scalable enough to use in houses and cars.

Michael Bender
Michael Bender

@Anti incumbent  Yes, just as Mr. Burns is in an upcoming episode of The Simpsons.  Or so I hear.


Larry Foard
Larry Foard

@Lauderdale Bitc Know any individuals who've ever legitimately made money with a patent? In the real world patents are generally owned by companies for self defense, or patent trolls to shake down companies. Read through these patents and you will see no contributions to the field, these are not inventions like the light bulb or the electric motor. These are patents on trivial changes, or describing obvious combinations of existing inventions. "A method for putting a garage on the left side of a house instead of the right"

Peter Mortensen
Peter Mortensen

@Seth Hale The appeal of the gigafactory is that no matter Tesla's own sales, batteries will increase in demand and the most cost efficient and technology leading supplier will win the market. Battery longevity is a concern and hopefully ZTE will succeed with their 27 years with daily charging claim (Google "ZSW engineers build lithium-ion battery able to last for 27 years").