Cloud

Look out for a new Microsoft cloud service called Sway

Image Credit: Wonderlane/Flickr

Microsoft has bought the domain name Sway.com and appears to be planning a cloud service by that name.

Domain name watcher Jamie Zoch noticed the purchase and wrote about his findings yesterday on the site DotWeekly.

“I think Microsoft is getting ready to launch the software pretty soon, or it isn’t likely that they would have revealed they were behind the purchase of the domain name yet,” Zoch wrote.

It’s hard to imagine exactly what Sway.com (which redirects to Bing) might be, although it could well be a cloud-based application, which totally makes sense given Microsoft’s strategic aim these days.

The tech giant went out of the way to associate the term with the phrases “online computer software” and “software as a service,” according to the Sway trademark application that Zoch came across.

That’s fitting for Microsoft, whose chief executive, Satya Nadella, has been positioning it as “the productivity and platform company for the mobile-first and cloud-first world.”

And business-focused cloud services represents a key area of growth for Microsoft. Commercial cloud revenue, including Commercial Office 365 cloud software and Microsoft Azure infrastructure as a service, increased by 147 percent on a year-to-year basis in the second quarter of this year.

Regardless of what Sway proves to be, whoever secured the domain name seems to have figured that the media would be interested. The phone number he or she provided along with Microsoft’s name and address in applying for the sway.com URL happens to be the number for Microsoft’s international public relations team.

The applicant was right. VentureBeat, for its part, is interested. Microsoft did not immediately respond to a request for comment.

More information:

Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through ... read more »

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16 comments
Don Lyon
Don Lyon

They should have hired me a long time ago.I hope this works for them but good god how do you screw up that much with all those resources.

Max Yang
Max Yang

why does the facebook post's title has to be so negative.  Give me a break.

Brandon Shin
Brandon Shin

i don't think this service has the answers

Joseph Hatcher
Joseph Hatcher

Surprised they didn't just call it swagger, leaning to the side a little bit like their MS brand. :)

Danny Stewart
Danny Stewart

At least it isn't called swag I'd have to burn down their HQ if that were the case

Bill Combes
Bill Combes

Maybe they will come out with a new internet browser soon too!

James K
James K

Per NSA PRISM revelation, Microsoft Public Cloud servers have Backdoor Access........Go ahead GIVE your Data to Microsoft with NSA Backdoor Access.............

meme notu
meme notu

Ok, I will look out for it...helps to avoid it.

As if I would have any of my files in Microsoft's hands with their track record on security.