Marketing

The CMO Club spotlights the crossroads in CMO-CIO relationships

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The CMO Club has just released a new study — in conjunction with CIO Magazine and EPAM — looking at the challenges chief information officers (CIOs) and chief marketing officers (CMOs) are facing when pursuing omnichannel strategies. The results, which combines responses from more than 400 marketing and IT executives, illustrates the ongoing challenges with C-suite roles and responsibilities for roadmap ownership, budget, and staffing when it comes to technology and new media.

In a conversation with The CMO Club last week in preparation for the upcoming GrowthBeat event, we were reminded once again of some of the key drivers and stumbling blocks that marketers and IT executives face. These include three key areas: 1) miscommunication harms the bottom line, 2) technology funding is a tug of war, and 3) the omnichannel flashpoint is mobile.

VentureBeat will host a conversation tackling the unique challenges of the ever-evoloving CMO-CIO relationship with Carla Bourque (CEO of Smartify), Cammie Dunaway (Global CMO of Kidzania), and Nadine Dietz (SVP of Content Leadership for The CMO Club). The conversation itself is taking place Tuesday, August 5 at 1:30 p.m.

“More than ever, successful execution is dependent upon integrated solutions and data-driven programs, which enable data to work across the organization throughout the customer lifecycle,” Smartify’s Bourque said. “Brands now understand that real engagement is a 360° journey that starts with a cross-functional strategy, well before touching the customer.”

Learn more by attending the discussion with these leading executives, register for GrowthBeat. August 5 and 6 at the Hotel Nikko in San Francisco.


VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.