Media

Amazon’s Fire TV pulls in big new content deals, follows Apple’s lead

Above: Fire TV

Image Credit: Devindra Hardawar/VentureBeat

Amazon announced a slew of new content deals this morning, setting expectations for what’s to come this year to the young Fire TV.

Following recent additions from the Disney Channel and MLB, Amazon touts that shows from the following networks will be made available on the Fire TV by year’s end: Watch ABC, Watch ABC Family, NFL Now, A&E, Lifetime, Outside TV, Young Hollywood, North Face TV, Fashion TV, Green TV, and Dailymotion.

Although Amazon is no stranger to media company negotiations, the Fire TV is an infant among set-top boxes. This is why Amazon is stuck in catch-up mode with Apple’s TV for the moment: Among the 14 new “channels,” five of the biggest additions mirror content deals first secured for Apple’s seven-year-old hobby — six if today’s Apple TV-NFL rumor is accurate.

The overlap certainly isn’t surprising. Although Apple’s set-top box lacks the sense of adventure many analysts hoped for, Apple has long shacked up with A-players like ABC and Disney.

Amazon’s Fire TV, on the other hand, stands out with features that never arrived on the Apple TV: Siri-like voice control and gaming.

More information:

Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where cu... read more »

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5 comments
Јім Мспіџєп
Јім Мспіџєп

Apple TV is/was a POS. Even Apple don't care about it. Put XBMC on it and it becomes vaguely useful but without that its just a box that is dedicated to doing stuff that other devices do as an afterthought.

Scott Wilkins
Scott Wilkins

This is all fine and dandy, but the data limits on my land line ISP are putting a real dent in my streaming of video content.  Until they let loose of their greed, I'm getting less content now over the internet than ever.  Maybe Amazon can convince them that streaming TV is not hurting their Cable TV as much as they fear.