Google launches support for non-Latin characters in Gmail to make email 'truly global'

The main campus of the Googleplex has reflective-glass buildings.

Above: The main campus of the Googleplex has reflective-glass buildings.

Image Credit: Dean Takahashi/VentureBeat
If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

Gmail can now recognize email addresses that “contain accented or non-Latin characters,” Google announced today.

Google explained in a corporate blog post that the new feature, also coming soon to Google Calendar, follows a standard set by the Internet Engineering Task Force (IETF). The change could significantly boost the accessibility of Gmail for speakers of languages that do not use the Latin alphabet.

The company patted itself on the back for being the first company to comply with the standard, first created in 2012:

In order for this standard to become a reality, every email provider and every website that asks you for your email address must adopt it. That’s obviously a tough hill to climb. The technology is there, but someone has to take the first step. Today we’re ready to be that someone.

But Google will not yet permit users to create new Gmail accounts with these non-Latin characters. That’s apparently coming soon. For now, Google says, Gmail users can send and “receive emails from people who have these characters in their email addresses.”

More information:

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major glob... read more »

Powered by VBProfiles

VB’s research team is studying mobile user acquisition... Chime in here, and we’ll share the results.