Media

For teens, Katy Perry & Leonardo DiCaprio aren’t as cool as YouTube celebrities

The definition of cool maybe changing for the next generation. In survey of 1,500 US teens, Variety found that heartthrob Leonardo DiCaprio was less appealing than quirky YouTube personality Jenna Marbles, and Hunger Games sweetheart Jennifer Lawrence got outranked by Swedish video gamer reviewer PewDiePie.

“U.S. teenagers are more enamored with YouTube stars than they are the biggest celebrities in film, TV, and music,” concludes Variety.

The entertainment newspaper ranked 20 of the top YouTube celebrities against an equal number of well-known Hollywood A-listers on a battery of questions “in terms of approachability, authenticity, and other criteria considered aspects of their overall influence.” A score out of 100 was assigned to each entertainer, which is ranked in the graphic below (YouTubers in Red).

youtube-stars-shine-brightest (1)

YouTube celebrities, writes Variety, “were judged to be more engaging, extraordinary, and relatable than mainstream stars, who were rated as being smarter and more reliable.”

If you haven’t seen the top-ranked Smosh, here’s their low-budget skit on the viral game Flappy Bird:

These YouTube stars, however, are making significantly less than their Hollywood peers. Business Insider estimated the amount of money YouTubers make from views alone (not counting endorsements), and the richest, PewDiePie, makes about $8.47 million. Katy Perry, the ninth richest celebrity in the world, according to Forbes, raked in $40 million.

Either way, YouTube seems make stars out of the most unusual suspects, and that makes the world of entertainment a lot more interesting. You can read more about Variety’s survey here.

More information:

YouTube, Inc. is a consumer media company for people to watch and share original videos through a Web experience. It allows people to upload, tag, and share personal video clips; browse original videos uploaded by community members; fi... read more »

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10 comments
Kaitlyn Lamm
Kaitlyn Lamm

lol unsubscribe then. Pffft. There's a meme about you somewhere.

Elizabeth S Hunker
Elizabeth S Hunker

I almost unsubscribed from VB because of how insanely dumb this post is. This is a waste of space NO BRAINER. Next.

Chris Roushia
Chris Roushia

Kids don't know real acting. I can watch half of this crap on youtube watching kids tv shows. It's all relevant because it's all garbage quality which is free and easy to shove down kids little pee brains.

Kip Patrick Russell
Kip Patrick Russell

maybe? ... already changed .... kids spend more times on these platforms because they can be accessed by smartphones and tablets. Resulting in a deeper connection with them