Business

Google’s new algorithm prioritizes encrypted sites in search results

Over the past few months, Google has been running tests to develop an algorithm that accounts for site encryption in search result ranking, the company said in a blog post by webmaster trend analysts, Zineb Ait Bahajji and Gary Illyes.

This means that if your site uses HTTPS, it will appear slightly higher in search results than a site that doesn’t.

“We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal,” Bahajji and Illyes wrote. Googles says it’s a “lightweight signal,” so high quality sites are still going to show up at the top of search results. Meaning this new algorithm isn’t going to make a huge difference — yet.

But it’s a pretty big move and should push sites that care about search result ranking (read: all sites) to beef up their encryption and security protocols. Google says it’s also open to making HTTPS a stronger signal as time goes on.

To help guide encryptionless websites in the right direction, the company is in the process of writing best-practice blog posts. Bahajji and Illyes also encourage websites owners to test their security level using the Qualys Lab tool and of course, post in their Webmaster Help Forums.

More information:

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27 comments
Gökhan Hayırtaş
Gökhan Hayırtaş

thank you for article... I will buy my bussines web site becaouse for new 

algorithm :(

Jean Peuplu
Jean Peuplu

This is wonderful for small personnal sites, or tiny businesses who won't be able to afford a certificate ( or don't have the knowledge to install one, nor the need, we should be more afraid of google collecting our data than small indiviuals who are NOT ). Another stabbing in the back by the google teams, always trying to push corporations to the top results... after establishing negative seo as a new ranking strategy for evil businesses ( check out http://www.sitepenalise.fr for examples of how to get rid of a competitor ), it is another hard hit for small business owners...

John Hansen
John Hansen

WOW - that was something new to me.


This means we will switch to https globally on the site, as someone mentioned here - right now it's only enabled during checkout.


Joony Koo
Joony Koo

the next evolution of SEOs. It's no different from the last one, but still different. Worth the implementation.

Barry Hurd
Barry Hurd

This is just another technical item of SEO. No difference than tags, meta info, URL structure, site speed, link relevance, social signals, etc. They've probably been doing it for years already.

Zachary Roth
Zachary Roth

Just one of over 200 signals cool your jets

Danny Halarewich
Danny Halarewich

Sure glad that we decided to use HTTPS for all website pages at LemonStand rather than only the checkout pages like other eCommerce platforms do!

Besnik Hajredini
Besnik Hajredini

Yes I agree :) Anyway I have been using this "trick" for a longer time :) it works :)

Andrea Gottardo
Andrea Gottardo

I believe that finally hosting companies will have to include HTTPS in their plans, as customers will look for it. But I am worried about price increases, as SSL certificates have a cost...

Misty Airhead
Misty Airhead

This is a great way to help reduce all of the security loses. Hope it works, the last thing we need is another Target incident. 

Sincerely,

Misty

www.ABMobileApps.com