The company’s “pay with OpenTable” pitch mirrors the description of countless other “check, please” payment apps; it entices diners to pay for their restaurant bill without the wait — a slight value-add for those impatient with slow servers or just want to pay quickly.
Kicking off the “national expansion” plan, OpenTable today launched in New York in partnership with 45 restaurants. To succeed, the company now must compete with a few local startups offering similar services, including Dash and Cover.
OpenTable is already off to a strong start against the competition due to its flagship service, which, according to the company, enables “more than 15 million diners per month” to book restaurant reservations online. The payments feature integrates into OpenTable’s existing mobile app.