The company’s “pay with OpenTable” pitch mirrors the description of countless other “check, please” payment apps; it entices diners to pay for their restaurant bill without the wait — a slight value-add for those impatient with slow servers or just want to pay quickly.
Kicking off the “national expansion” plan, OpenTable today launched in New York in partnership with 45 restaurants. To succeed, the company now must compete with a few local startups offering similar services, including Dash and Cover.
OpenTable is already off to a strong start against the competition due to its flagship service, which, according to the company, enables “more than 15 million diners per month” to book restaurant reservations online. The payments feature integrates into OpenTable’s existing mobile app.
OpenTable is a leading provider of free, real-time online restaurant reservations for diners and reservation and guest management solutions for restaurants. The OpenTable network delivers the convenience of online restaurant reservatio... read more »
Powered by VBProfiles
VB's research team is studying web-personalization... Chime in here, and we’ll share the results.