Business

Square expands from mobile payments into bookings with launch of Appointments

Mobile payments company Square is launching a booking tool today to let users schedule appointments with small businesses.

When Square bought BookFresh back in February (a company that handles appointment requests and scheduling), we knew it was looking to push beyond payment services. Now those tools we imagined are starting to roll out.

Square Appointments includes an online interface where consumers can book appointments 24/7 based on available slots in a business’s calendar. The application also sends reminder texts to clients, so they know they have an appointment coming up.

If a company doesn’t have a website, Square will provide a site just for booking appointments with a given company. It also offers a mobile dashboard for business owners on the go.

The payment structure is pretty straightforward, starting at $30 a month for a one-person business and going up to $90 a month for an unlimited number of staff members.

This offering, in tandem with Square’s register and back office software, shows Square is gearing up to corner the small business market. Though the company is clearly looking to expand its product offering, it’s smart to play well with others. Square can integrate with Intuit QuickBooks, Xero, StitchLabs, and even customized office software.

Other companies are already tackling appointment making online and for lower prices, like GenBooks, which starts at $20 a month. But because Square offers payments, appointments, and integration, it may be able to hold its own in the SMB software space.

More information:

Square is a revolutionizing millions of everyday transactions between buyers and sellers with its free credit card reader for iPhone, iPad and Android devices. Square for iPad services as a full point of sale system for business to acc... read more »

Powered by VBProfiles


VentureBeat is studying the state of marketing technology. Chime in, and we’ll share the data.
14 comments
Heather Walker
Heather Walker

Very cool! I've chosen to use BookMyCity, which offers the same capabilities plus gives me some local exposure. I'd prefer to have my booking page on a site like BookMyCity, which is a one-stop-shop for clients, rather than at a separate location. I think consumers like the convenience of having one site where they can book all of their appointments. 

Ingvar Guðmundsson
Ingvar Guðmundsson

I am not sure I see the news in this ? Maybe the main news is that finally Square is offered as a payment processing method in a booking system?

Anton Zilberberg
Anton Zilberberg

Sounds like a similar service I've used in the past www.bookmycity.com

Kristaps Ronka
Kristaps Ronka

We, at BookMyCity.com, have been doing this for well over a year :) good to see more companies helping consumers book appointments online. It's long overdue.

Tanvir Khandaker
Tanvir Khandaker

Mobile payment getting commoditized looking for a way out

Adam Sculthorpe
Adam Sculthorpe

What's not to get, they want to charge you obscene amounts of money for appointment bookings and they want to become your payment processor. Give them all your monies now!

Mark Castellani
Mark Castellani

More like a centralized platform that links to Square's analytics tool. Think bookings followed by customized targeted offers, followed by more bookings

Michael Hiles
Michael Hiles

Not sure I get it. Appointment plugins for every CMS under the sun are commonplace -- and largely free.

Bertaud Ngomsi
Bertaud Ngomsi

Unfortunately, most small businesses won't even know what an appointment plugin or a cms is. If they made Appointments easy to use, their brand awareness will make this the go to service for small businesses.