Planning and shopping for weddings is a team sport.
Knowing this, the San Francisco-based Weddington Way has built a site where people preparing for weddings can shop together. The site is an interactive e-commerce space where brides can attempt to find everything they need to plan their wedding, and can get help from their bridal party and other family members.
The company today announced a $9 million financing round led by Javelin Venture Partners, with participation from existing investors Battery Ventures, Felicis Ventures, and Trinity Ventures.
Weddington Way says it shipped more than 25,000 dresses to customers in 2013, and it claims to have exceeded that number in the first half of 2014.
With $11.5 million raised to date, Weddington Way says it’ll use the new money to add staff and invest in ways to extend collaborative shopping to more devices. Among the startup’s competitors is Loverly, a wedding planning and Pinterest-inspired discovery site with less emphasis on retail.
The company believes it’s addressing a $600 billion market.