This sponsored post is produced by Gigya.
When was the last time you made a large purchase without researching the brand’s website first? What about checking online product reviews? Or consulting your social network?
The traditional, straightforward shopping experience as we know it is quickly becoming extinct. The rapid growth of ecommerce, mobile devices and social media has officially repaved the path to purchase in just a few short years, and brands looking to stay relevant better start making moves to identify and engage consumers across channels.
Sponsored posts are content that has been produced by a company that is either paying for the post or has a business relationship with VentureBeat, and they’re always clearly marked. The content of news stories produced by our editorial team is never influenced by advertisers or sponsors in any way. For more information, contact email@example.com.