Business

Watch Samsung try to get you excited for its doomed Nook tablet

Samsung and Barnes & Noble today released a painfully cheesy teaser video promoting their upcoming Nook tablet.

The device, rumored to be named the “Galaxy Tab 4 Nook,” is slated for a late August reveal in New York. News of the partnership first emerged in June, following reports that sales of Barnes & Noble’s Nook Media were in steady decline.

To make matters worse, the Nook video [below] is very similar to Amazon’s Fire Phone teaser released just two months ago [also below]. Only, Nook’s video lacks the mystery and excitement Amazon’s Fire Phone generated pre-launch.

For comparison, here’s the original Amazon Fire Phone teaser:

Consistently poor sales add to the grim outlook for the struggling Nook brand — even with a Samsung partnership in place. The market for Android tablets is pretty saturated at this point. Unless the new Nook truly breaks ground, it has little hope of standing out against devices like the Kindle Fire and the iPad mini.


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18 comments
Jeff Cavins
Jeff Cavins

They are up against the most anticipated event of the year.... IPhone 6. Best strategy is to stay quiet and save their firepower. They are going to need it

kylewaring
kylewaring

@VentureBeat samsung tabs in general need to be revamped, I've got the note and it chugggs along

Jeff Garner
Jeff Garner

Samsung is the copy king!  It amazes me people buy their junk rather than the real thing of anything they copy.  They truly have no shame.

James McBryan
James McBryan

I am an e-ink fanboy, I hope it is sticking to it but with a faster refresh display!

nmrosch
nmrosch

@VentureBeat That almost looks intentionally bad. A parody on the fire phone teaser?

Fdl Lcr
Fdl Lcr

Whatever it is that they're admiring, in 6 months Apple will claim, they've invented it.

Jessica Faz
Jessica Faz

Some of you apparently don't know what a commercial is. This is not a commercial it's build up propaganda to prep everyone for the press announcement and the unveiling August 20th. I do like how venture beat feels the need to slam samsung with the I'm sure ever useful stupid header to this article. Last I remember samsung is winning in the phone market so to write something like this to lure people to your page is ridiculous. What did BN and Samsung not invite you to the event and this is you venting? Give me a break. Next time please know what a commercial is from a hype video. Apple amazon even Samsung has done this before. It's called building up the hype. Get a clue people. By the way this device might be a game changer for BN as I was in one of their locations yesterday and a lot of people came there asking when the device was getting released.

Harvey Lubin
Harvey Lubin

Woman in video: "I can't even imagine what it would be like to read something on this"


That is not a very flattering comment. 


(͡° ͜ʖ°)

Gregg Dudash
Gregg Dudash

Harrison Weber wrote this article ...

Harrison, do you have a brain and, if so, do you know how to use it? You're article (such as it is) focuses on your marketing preferences. Wow! That's insightful. Here's what you're missing. If you are a NOOK user, you are locked into their ecosystem. Meaning, you will not switch over to Amazon. So, rule out the Amazon tablets. Even those of us who have an Apple tablet and love apple products may want to separate the reading function from typical iPad use. I'd rather carry a cheap Nook reader on the road than my very expensive iPad. I would consider this device. Others will too. Next time, try not to be taken in by the quality of the marketing. It is just hype.

Scott Bundgaard
Scott Bundgaard

Clearly, they did not hire actors to demo the Nook...

Jeff Garner
Jeff Garner

@Gregg Dudash why would an iPad owner "separate the reading function" and not just download the Nook app as we do the Kindle app?  BTW: the price for this is comparable to an iPad mini of similar capacity so while you may not take your iPad on the road users bought an iPad to take it on the road.