Business

Softbank and Sharp team up to tackle cheap cell phone market

img_products_index_point_01
Image Credit: Sharp
Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here!

Update Aug 19: Sharp announces that the Aquos Crystal will launch in the U.S. “soon.”

Sprint-owned Japanese telecom corporation Softbank is teaming up with Sharp Electronics to build a series of cheap mobile phones, the company announced Monday.

Best known among consumers for its televisions, Sharp also provides display technology to a number of companies, including mobile phone maker Xiaomi.

The first phone of the planned series, the Aquos Crystal, will be carried exclusively by Softbank. To give Softbank a competitive edge, the phone will feature a new service that lets users make an unlimited number of downloads from certain apps for a fixed price.

Partnering with Softbank may be just what Sharp needs to pull its handset business out from under water; especially as trendy new competitors like Xiaomi continue to emerge.

In the last quarter, Sharp’s shipment of mobile phones only comprised 12.1% of total mobile shipments in Japan, compared with 67.4% for Apple, according to the Wall Street Journal. Sony sits below Sharp, with only 10.6% of shipments in Japan.

In the global arena, neither Sharp nor Sony even rate in the top five mobile vendors.

More information:

SoftBank Corp is a Japanese telecommunications and Internet corporation, with operations in broadband, fixed-line telecommunications, e-Commerce, Internet, broadmedia, technology services, finance, media and marketing, and other busine... read more »

At Sharp Electronics Corporation, a U.S. subsidiary of Osaka-based Sharp Corporation - a company known worldwide for its unique one-of-a-kind electronic products and solutions, our challenge is to create a balance between work time and... read more »

Powered by VBProfiles


VentureBeat’s VB Insight team is studying email marketing tools. Chime in here, and we’ll share the results.