Mobile

Mozilla’s Firefox Marketplace will soon use crowd-curation for apps (exclusive)

Image Credit: Mozilla

The Firefox Marketplace now has about 5,000 apps in it, according to the company’s editorial and campaign manager Scott DeVaney. And a strong app store is vital to the success of Mozilla’s Firefox OS and phones.

But Mozilla has some of the same problems that other app stores do. They need a way to surface the really good apps, and push down the apps that are a little less inspired. DeVaney believes at least part of the answer lies in audience curation of apps.

Mozilla Foundation's Scott DeVaney

Above: Mozilla Foundation’s Scott DeVaney

I asked DeVaney what this method of app curation might look like to a user. He said it will be a separate space at the app store that has a slightly different look and feel than the home page of the Firefox Marketplace.

“It would be giving people a playground, and letting them rate and review apps, letting people vote the best app reviews up to the top,” he told VentureBeat. “It’s creating a space that’s a little less polished than the homepage [of the app store].”

DeVaney knows something about curation. Before arriving at Mozilla, he managed a team at Apple charged with creating the promotional language around iTunes, App Store, and iBookstore content.

At the Firefox Marketplace, DeVaney says, there will be a central scroll that will display apps based on the geographic location of the user. The selection of these apps might be informed by what apps other people in the user’s area find useful.

You might also find curated lists of “best apps” by people who have a special interest in a certain class of apps, like productivity apps or games.

The thinking is that the best people to promote apps are not the people who make them, but rather the people who have used them. “We’re really trying to democratize app discovery,” DeVaney said at a retreat for app developers Friday.

Some app stores are looking at using algorithms and automation to identify good apps, and DeVaney says he’s interested in that approach — to a point. “Analysis only takes you so far in predicting the next hit,” he says.

“I could have a staff of 100, but I still wouldn’t know what people in a little village in Nairobi are going to want, or what the people in the village 100 miles away will want,” DeVaney said.

DeVaney said you’ll be seeing the new crowd curation features show up at Mozilla’s app store “very soon.”

More information:

The Mozilla Foundation is a non-profit organization that promotes openness, innovation and participation on the Internet. Mozilla is best known for the Firefox browser, but we advance our mission through other software projects, gra... read more »

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62 comments
Blockme
Blockme

@mill3000 @MoonMoney1 Yes China & India have plenty of bad coders. That is why US companies recruit from those countries .

mill3000
mill3000

@Blockme @MoonMoney1 They can try. Apple is really counting on China for growth. Google isn't. Everyone there uses ASOP.

mill3000
mill3000

@Blockme @MoonMoney1 They have their own app stores and culture is different. If that market closed up Apple stock would get hit hard

mill3000
mill3000

@Blockme @MoonMoney1 What are you complaining about now? Are you saying these guys in video are programmers and can program hangouts?

mill3000
mill3000

@Blockme @MoonMoney1 You think Apple says we have a shitty podcasting app. Stop working on the iwatch and fix the podcasting app.

mill3000
mill3000

@Blockme @MoonMoney1 That's like saying we have bad roads so we can't fix broken light bulbs in stop lights. Different People. Not 0 sum gm

Blockme
Blockme

@mill3000 @MoonMoney1 iWatch is not announced vaporware. The podcast app works fine for me. There are other iOS podcasting apps.

Blockme
Blockme

@mill3000 @MoonMoney1 your analogy would work but drones will never be possible in major cities. Suburbs, rural, & remote areas are a fit.

mill3000
mill3000

@Blockme @MoonMoney1 The point is this project was just announced. Either way people's skill set on each are different. Not 0 sum game.

Blockme
Blockme

@mill3000 @MoonMoney1 Try talking about products ready to be released. Google lacks focus. Tomorrow is always better than today.

Blockme
Blockme

@mill3000 LOL an press conference was announced but no products. Google gives you vaporware updates & ignores Hangouts, a released product.

mill3000
mill3000

@Blockme they are working on it. I like it myself but they are redesigning all the apps with material design.

mill3000
mill3000

@Blockme Your acting as if you can't work on multiple projects at the same time. People making drones don't have skill to program hangouts

mill3000
mill3000

@Blockme My main point is not are they making an iwatch it's that the people working on an iwatch don't have the skills to engineer software

Blockme
Blockme

@mill3000 @MoonMoney1 Guy Kawasaki was clowning +Google in the comments of Drone video. He works for them and feels the same way.

mill3000
mill3000

@Blockme @MoonMoney1 You think everyone agrees with everything thats done at Apple? They aren't dumb enough to say anything.

mill3000
mill3000

@Blockme @MoonMoney1 He works for Moto. Google might own them but Google employees are free to talk about public projects.

mill3000
mill3000

@Blockme @MoonMoney1 One talks about it and one doesn't. either way they are working on the same stuff and talking about it doesnt change th

mill3000
mill3000

@Blockme @MoonMoney1 Not even close to the same thing. This is r & d work. You don't think apple has people working on r&d?

Blockme
Blockme

@mill3000 @MoonMoney1 Many projects are disbanded or ignored b/c they are in circulation too long w/o market share success.

Blockme
Blockme

@mill3000 @MoonMoney1 Helpouts gives folks a reason to sign up to wallet. Where is the push? Instead we get videos on prototype products

Blockme
Blockme

@mill3000 @MoonMoney1 A small faction of R&D projects ever see the light of day in the consumer space. Most companies don't show failures.

mill3000
mill3000

@Blockme @MoonMoney1 There are only so many software engineers. Ask apple. They have more money than Google but takes 3 yrs to update pod ap

mill3000
mill3000

@Blockme @MoonMoney1 Weep? Any r would I weep? Cyanogenmod is the best android ROM. This is what happens when you're the best.

Blockme
Blockme

@mill3000 @MoonMoney1 When talk of the future is always stronger than the talk on present products, you create disfunctional relationship.

mill3000
mill3000

@Blockme @MoonMoney1 the more phones with cyanogenmod the better. Only companies selling a stock android exp is moto and nexus.