Eleven days ago Facebook launched Hyperlapse, an app for recording sped-up videos with an image-stabilization effect. The new app is more of a feature than a standalone service, and despite early headlines suggesting it’s like “a $15,000 video setup in your hand,” it’s really not all that good at producing pro-quality time-lapses. Honestly, I find the app pointless.
But the rest of the world doesn’t seem to agree.
In fact, according to app tracking site App Annie, Hyperlapse has so far out-performed Facebook’s other side-projects — Poke, Slingshot, Camera, and Paper — when compared to their first 11 days on the App Store charts. In addition, the app averages 4.5 stars in the App Store; that may be a record for Facebook. Ultimately, this leaves us with two questions we’re going to go ahead and ask prematurely:
Is Hyperlapse Facebook’s most successful side project yet?
(Yes, we realize that’s not saying much.)
And if so, why doesn’t Facebook just launch all of its random side-projects under the Instagram brand, instead of throwing them under the bus that is “Facebook Creative Labs?”
Facebook is the world’s largest social network, with over 1.39 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for... All Facebook news »